The Importance Of Internship

1327 Words6 Pages
Chapter 1 1.1 INTRODUCTION ABOUT THE INTERNSHIP The 11 weeks Internship is a part of MBA curriculum, which bridges the gap between knowledge and its application. It enables students to gain insight and exposure to the industry. Individually, student discovers professional strength and weakness and aligns them with the changing business environment. It also helps to sharpen domain knowledge and provide cross-functional skills. Internship provides students to gain practical knowledge about the work life which helps them to quickly about the professional life, and it also provides industrial exposure to enhance the knowledge, skill, which helps them to understand their subjects…show more content…
Ltd located in Bangalore. Gokaldas images is the one of the leading company which manufactures and sells products in the brand name of ENAMOR And INAYA. The company mainly sells its products to the other business units. Online marketing refers to using the power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing. It is convenient, affordable, and provides the opportunity for companies to track campaign results. Internet marketing allows even the smallest company to compete in a global marketplace. The report concludes that internet has opened up new avenues for reaching the consumer. It is true that there is never a fixed way or strategy that a marketer can use to market its products and services on the internet but it is still very much an arena where creative thinking can take the company reach new heights. Thus, it can be said that marketing has not changed its shape. It is the same, unpredictable, unusual and creative field that needs constant change and open inputs that can work wonders for the company. 1.2 TOPIC CHOOSEN FOR THE…show more content…
If you market and sell products or services to a middle-class clientele, you need to extend your strategy to include the internet.  Web users expect the highest convenience and information at their fingertips. All companies need a website as their central point of contact. If your details don’t come up in a web search, you will be ignored.  Customers are fickle. They will not expend a lot of energy to find you online. Even worse, if your competitor is easy to find online, your potential customers will happily turn to them.  Online marketing is one of the effective distributions of channel. We can deliver our products directly to the customer. And we can make promotion of our product through social networks like Face book, Twitter.  Audiences want to interact with and converse about your brand and products. Give them the opportunity to do it in a mediated space, and become part of the discussion. 1.4 OBJECTIVES OF THE STUDY  To understand Online Marketing Procedure of Gokaldas Intimate wear PVT.LTD (Enamor)  To compare Online Marketing with traditional marketing like sales and distribution through distributers/retailers ETC  To find out comparative sources of online

More about The Importance Of Internship

Open Document