The article, “TOYOTA RECALLS: A STRATEGIC LEADERSHIP PERSPECTIVE”, by Sonia Taneja Mildred Golden Pryor Scott M. Sewell discusses about what Toyota could have done to improve their reputations and leadership roles in the industry. The problems being addressed by research is regarding Toyota Motor Corporation which has remained at the top of automotive industry business in present day, until recently when the company recalled eight million vehicles. Will Toyota image of the world leader and role models
Marketing of new or existing business products is critical to the success of the business. Marketing a product require critical analysis of the different aspects in the market such as industry trends, business environmental analysis, completive analysis among other aspects in marketing. This report examines the marketing plan for Lamborghini car a product of Volkswagen Corporation. The first part of the report captures description of the product including the market needs that the product seeks to satisfy