The Importance Of Advertising

1892 Words8 Pages
The world has entered the age of consumerism, the age of competition, the age of consumption, and the age in which getting noticed is the ultimate priority. When it comes to marketing the question is no longer how great the product is, but how appealing and desiring the advertising makes it. However, when it comes to advertising the job not easy. In a world where there are approximately 3,000 different advertisements every day, being noticed can be the breaking point between success and failure, and in a world where success is so limited, it has become the most anticipated achievement. Therefore, companies are forced to rely on compromising advertising strategies. As for the advertising strategies the greatest challenge is in staying fresh,…show more content…
A successful advertising should also consider ethics and culture. There was once said that one needs to live in a society with long standing traditions to give much thought to the social and ethical implications of advertising. The thing is we all live in this kind of society if companies are going to approach the audience through shock advertising, which deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals (Dahl, Frankenberger & Manchanda 2003, 268), then discussing ethical and social implications stops being naïve and it becomes a need, and drawing the line between appropriate and disturbing advertisements becomes an obligation. With this said, I believe, moderating the shock factor in shockvertising is an obligation culturally and ethically considering that this kind of advertising is very powerful and has a direct impact on the…show more content…
Whether it creates or not a buzz is unimportant, but the fact that it is no longer moderated but it has become only about getting noticed troubles me. In the United Kingdom, for instance, it is referred to as yobbo advertising, which is roughly translated as the desire to shock the audience into taking notice by whatever means possible. The thing is, shockvertising is directed to society, and if it can only stand or create a buzz by norm violation then the entire thing is a fallacy. If the intention is really to address an issue to advertise something then violating norms should not even be a possibility, the end should not justify the means. Shock advertising is very exciting but we have to be careful to what extends we take are willing to take
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