Disadvantages Of Digital Advertising

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Introduction : Advertising consists of a series of marketing, promotions and public relations activities geared to reach a company’s target market and communicate the features and benefits of the company’s products or services. According to the Bureau of Labor Statistics, employment opportunities for advertising, marketing, promotions, public relations and sales managers are expected to increase by 13 percent between 2008 and 2018.Advertising executives may spend a great deal of time negotiating with potential clients and closing sales deals.Many employers seek out candidates for advertising executive positions who possess a bachelors or masters degree in business administration with a concentration in marketing.Some employers hire individuals…show more content…
We convey them that this a community building platform so it is more about building relationship here rather than getting sales. It is 60% Relationship/engagement and 40% brand selling. For example, if you are Coke and your brand communication is going as ‘Open Happiness’ so here you wouldn’t try and sell coke, you will spread the same message here in and effective way and spread the word. On the other hand if you are an e-commerce website like jabong then, your communication would be more sales centric. As an agency do you suggest client upfront to set aside budget for digital campaigns? Yes, we do actively suggest client to go digital. We educate them and in fact even some of them have started understanding the importance of this medium Where does agencies fail to deliver the services? ‘Over Promise’. Many a times just for the sake of getting the client the agency does all the fake promises but when it comes to the delivery part they fail which leads to client dissatisfaction and pollutes the whole ecosystem. Does freelancers are a potential threat to…show more content…
Gupta explained that WOM, while not a new concept, has grown in popularity and importance because of social media sites. Social media networking sites gave WOM a platform in which to share and broadcast messaging, giving brands more power to research their followers and customers. Gupta says that LM&O use different tools and technologies to do market research for their clients. These resources include traditional tools like ComScore, Compete, Emarketer; newer open source platforms; and other primary research methods. She explained that agencies do a good job keeping brands knowledgeable about their clients, but brands can also do it on their

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