1.0 Introduction The importance of tourism is increasing day by day. Tourism provides the foundations of foreign incomes, creation of employment, bases of both public sector and private sector income, cultural exchange, publicity of the country etc. In the 2012, the worldwide tourist visits exceeds 1.035 billion USD. Tourists spent over $1 trillion on the travel directly or indirectly, their spending was almost nine percent of the world’s GDP and six percent of its exports. Range of organizations
Tourism is one among the major segments which the new government is seeking at to boost the economy of the Nation. After realising that, the MICE segment can be the best game changer for the growth of the tourism, the ministry of tourism also adopted an approach which is aggressive to promote the segment. The new tourism policy in fact have to be released anytime soon has identified MICE as the leading growth driver for the tourism industry in India. MICE is the new buzzword which relates to varied
the telecom, automobiles, education, banking and insurance, FMCG (Fast Moving Consumer Goods), durables, apparel/clothing, media, business services and tourism. Banking, FMCG and Insurance sectors have together account for 45% of the total advertising spends. In comparison to this, automotive, travel and retail spend 37% of the total advertising revenue and financial service companies spend 12% only. Many top brands in India are going through internet advertisement these includes Cadbury, Pepsodent
a restricted quantity of on-the-spot amenities that solely cater and market to a selected demographic of travelers, like the only traveler. Most centered or choose service hotels should still provide full service accommodations however could lack leisure amenities like Associate in Nursing on-the-spot or a athletic facility. Examples include Courtyard by Marriott and Hilton Garden Inn. 5. Economy and limited service Small to medium-sized hotels provide a really restricted quantity of on-the-spot amenities