Examples Of Propaganda In Animal Farm

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Propaganda is the use of biased information in order to persuade a group of people to follow a belief or to agree with a point of view. In the novel Animal Farm by George Orwell, various methods of propaganda are used in order to persuade the farm animals to follow their leader, Napoleon, a sly, quiet pig who does his work behind the scenes. With the help of Squealer, another pig and a mouthpiece of sorts for him, Napoleon gains ultimate control over the farm. Throughout the novel, the pigs specifically use three propaganda techniques: black and white fallacy, scapegoating, and appeal to fear in order to convince the animals to follow them and agree with their opinion as being their only probable option, causing the animals to be slowly brainwashed.…show more content…
Black and White fallacy is a method in which you present two options. One is clearly the ‘correct’ option, and one is the ‘bad option’. It is meant to convince you that the white, good option is your only option. One example is when the pigs eat the apples and milk without the other animals knowing. “Milk and apples. (this has been proved by science) to contain substances absolutely necessary for a pig… do you know what would happen if we pigs failed in our duty? Jones would come back! Yes, jones would come back” (P. 36) He tries to convince them that they have two options: either the pigs can have the apples and milk, or jones can come back. Later in the book, the hens were ordered to give up their eggs and they refused. They are then starved and denied food rations. It is also made illegal to give them food or drink. “He [Napoleon] ordered the hens rations to be stopped, and decreed that any animal giving them so much as a grain of corn should be punished by death. The dogs saw to it that the order was carried out. For five days the hens held out, then they capitulated and went back to their nesting boxes…” (P. 76-77) Many methods of propaganda are presented in animal farm, and they all proved effective for the pigs and helped in their rise to ultimate power over the
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