A STUDY ON CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTS WITH REFERENCE TO MALAPPURAM DISTRICT ABSTRACT: Environmentalism is a social movement regarding concerns for environmental protection and improvement of health of the environment. In recent years a common word is popular as eco-friendly. Everyone seems to love the nature. In this 21st century, world is facing a lot of environmental problems related to harmful products. Our mother
The research result of Kuvykaite shows the influence of packaging elements on consumers purchase decisions can be stronger. The researcher conclude that packaging could be treated as one of most important tool in today’s marketing communications. (Kuvykaite, Dovaliene, & Laura, 2009) The impact of packaging and its elements on consumer’s purchase decision can be discovered by analysing the importance of its separate elements for consumer’s choice. Cosmetic packaging is an important element in influencing
RESEARCH METHODOLOGY: RESEARCH METHOD: DESCRIPTIVE METHOD SAMPLING TECHNIQUE:A convenient cum judgemental sampling method is used in selecting participants. SAMPLE SIZE: 180 respondents are chosen on the basis of their being readily available/accessible at different locations in and around the Vijayawada DATA COLLECTION: It is a descriptive research, where the data is collected from both primary and secondary sources; the primary sources are collection of opinions and satisfaction of the general
Marketers of goods and services usually carry out marketing research on consumer behavior and accordingly prepare the marketing program to suit the needs and requirements consumers. However, the marketing research in the context of consumers differs when it comes to urban vs. rural or durable products vs. FMCGs.In this connection, apart from 4 P’s of marketing i.e. product, price, promotion and place, the marketers have to give special attention to 4 A’s i.e. awareness, acceptability, affordability
Consumer Behaviour Towards Advertisement Vinnie Angel BBA+MBA (DUAL) Enrolment no. A3923015008 7/2/2016 Table of Content 1. Introduction 2. Literature Review 3. Objective of the study 4. Data Analysis 5. Conclusion and Suggestion 6. Limitation of the study 7. Bibliography Advertisement is a medium of communication for influencing or suggesting audience for buying decision upon one product or service. Advertisement has created great impact upon the consumers. Brand image, persuasiveness
effective marketing method used by companies to influence consumers, the way they think, as well as their purchasing behaviour. Sales promotions have been effect used as an incentive tool, particularly to increases short term sales and to attract new consumers to a store. This strategy has been proven to be very successful. Kotler (1997) emphasize that sales promotions consist of a short-term incentive to encourage purchases of consumers. This review will examine a number of academic sources and
chapter explains the different techniques that have been used while conducting this study. The research methodology defines what the activity of research is, how to proceed, how to measure progress, and what constitutes success. According to Fisher (2007) methodology is the study of a whole academic field. It is a stepping-back from a subject and a consideration of it at a broader and deeper level. Research design relates to the choice of strategy to gather data needed for a study to produce the wanted
A COMPARATIVE STUDY ON PURCHASE BEHAVIOUR FOR APPARELS: ONLINE VS OFFLINE 1. INTRODUCTION 1.1 Aim A study on online and offline purchase behaviour of students (Manipal University) for buying apparels. 1.2 Objectives • To understand online and offline purchase behaviour of students for buying apparels. • To explore different theories, models and concepts regarding online and offline purchase behaviour. • To analyse different online websites used by students in purchasing apparels and
The business buying process is the decision process by which business buyers determine which products and services their organisations need to purchase and then find, evaluate and choose among alternative suppliers and brands. The business market is bigger than the consumer markets, and differs in many ways. Today, most companies moved from mass marketing to target marketing: identifying market
agricultural machinery from consumers, agriculture machinery corporations will an increasing fierce competition in the market.in the modern market economy, being the main body of agriculture machinery market, farmersattitude, perception and preference toward a brand will largely influence the sales volume of this brand, and even the survival and development of the enterprise. Therefore a brand research based on farmer’s awareness is very necessary and crucial. There was plenty of research on brand management