A Literature review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of
ONLINE SHOPPING BEHAVIOR: BY PRADEEP KUMAR TIWARI- GALGOTIAS UNIVERSITY. A research was conducted by Pradeep Kumar Tiwari in the year 2013 on consumer behavior towards online shopping studying the reviews on the online consumer conduct. E-business most likely started with electronic information exchange in the 1960s (Z.Wass 1996). However (Melao, 2008) proposes that it was just in the 90s, basically, by means of the web, that e-business has risen as a center component of numerous association
A STUDY ON CONSUMERS’ PERCEPTION OF AERATED DRINKS Neha Rewale ABSTRACT The major constituent of our body is filled with liquid fluid and it is a very essential requirement and needs to be fulfilled. In modern life there are different kinds of soft drinks available in market such as carbonated drinks, juices, milk products and fruit drinks. This study will help the company to get extensive knowledge about the consumer’s perception about the aerated drinks and can thus plan out their strategies
Literature Review Map: D. Lakshmanan, Dr.S. Rabiyathul Basariya(2015), conducted the study in which they recorded that the factors such as selling the message, the budget available, competition, media, frequency, threats if the market, location and time.In addition to this, interactivity, incentive, the credibility of advertiser, appeal and product involvement, language, abstractness and the size of ad’s effect the effectiveness of the advertisement.They declare that the producers
and processes because one way or the other, the consumers are going to know about the reality of things from internet or any other social media channel. Applying transparency in marketing has a positive effect on sales of MNC’s. The basic aim of this research is to find out what will be the effects of transparent marketing in Pakistan and the factors that are making consumers more empower. Research Statement Since the advent of internet consumers are now more empowered in reviewing the products
To examine the impact of celebrity endorsers on consumer shopping styles and purchase intentions for select global brands in apparel industry. A Proposal Submitted to University Business School Panjab University Chandigarh On September 3, 2014 By Gobind Raj Singh Aulakh MBA-IB Roll No. 9 Table of Contents 1. Introduction…………………………………………………………………………………...........................3 2. Need for the study…………………………………………………………………………………………………..4 2.1 Contribution of the research……………………………………………………………………………
MEASURETHE IMPACT OF CELEBRITY ENDORSEMENT OVER BUYING BEHAVIOR OF CUSTOMERS Ms. Sushmeet Kaur Assistant Professor, Sri Venkateswara College, University of Delhi (New Delhi)-110021 (India) sushmeetkaur@rocketmail.com & Ms. Shilpa (Corresponding Author) Assistant Professor, Sri Venkateswara College, University of Delhi (New Delhi)-110021 (India) shilpa.dse@gmail.com ABSTRACT The study aims to measure the buying behavior of the customers towards the celebrity endorsed products. The study also aims
someone to shop online. However, this study aim to explore the perception of perceived risk and experiences of online shopping among undergraduates by using a qualitative method. This study is using the theory of planned behavior, which used to measure the perception of consumer after identified the perceived risk in online shopping. Introduction Online shopping is an E-commerce business that rapidly growth in Malaysia. In fact, it has high rates of Internet usage. There are 15.3 million online
Literature Review: Word of mouth is a powerful weapon in the hands of marketers, it was defined at 1967 by Arndt as exchanging information between users and nonusers of a certain product or service, at 2001 it was defined by Harrison-Walker as "encompasses both the roles of communication between consumers- information flow, and interpersonal influence in purchase decision"(Review Of Marketing Research P.99). Those two definitions don't contradict, but they show the evolution of understanding the
achieving what they dreamed towards beauty. In general, nowadays women of generation-Y were extremely concerned about their self-appearance and they devote more money for beauty products. The main reason perhaps of the alluring advertisements in promoting a certain brand of collagen beauty drink through stunning endorsers would persuade women consumers