the buying behavior of people in a given social class is similar. In this way marketing activities could be tailored according to different social classes. Here we should note that social class is not only determined by income but there are various other factors as well such as: wealth, education, occupation etc. 2. Social Factors Social factors also impact the buying behavior of consumers. The
Introduction Impulse buying is the activity that consumers engage in when they buy items they did not intend to buy just because they can afford them (Plaza, 2017). This behavior has become so prevalent that individuals hardly notice when they practice it. These unplanned purchases have increased, and recently, they account for a substantial increase in the increase of the purchases made (Plaza, 2017). This phenomenon is known and appreciated by retailers and salespersons that take advantage and
Problem This research paper will discuss the different styles of advertisement, moreover, various factors affecting the advertisement sector in the fashion industry. It will also examine the most efficient way of advertisement. We will also consider the impact of different styles of the ad on society. Advertising plays a critical role in every phase of life and mainly formed to target the groups of consumers. It motivates the audience to buy the products. In addition to this, branding as a new term which
marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of impact of e-marketing on consumer buying
In the domain of consumer internet behavior, the current literature is predominantly concentrated in the factors affecting the consumers’ willingness to shop on the internet. Consumers’ attitude towards web-based shopping is predictive of online consumer behavior and their purchase decision. Based on an open-ended survey of 220 shoppers, (Jarvenpaa & Todd, n.d.) identified the salient factors, through customer-centered view, affecting the attitude towards online shopping. They proposed a model including
the study in which they recorded that the factors such as selling the message, the budget available, competition, media, frequency, threats if the market, location and time.In addition to this, interactivity, incentive, the credibility of advertiser, appeal and product involvement, language, abstractness and the size of ad’s effect the effectiveness of the advertisement.They declare that the producers and the competitors should make an eye on these factors to make their announcement useful.It will
Consumer post purchase behaviour towards automobile user that is four wheeler. Post purchase behaviour is not only the study of what company offers to the buyer after the purchase, but also the study of what the consumer expects from the company. According to post purchase behaviour theory, there is a tendency for individuals to seek benefits for their purchase made. When any problem occurs, some change must be made in order to eliminate this problem. It is most likely that the company will change
REVIEW OF LITERATURE The purpose of this research is to examine the influence of atmospheric dimensions and shopping orientations on consumer patronage. More specifically, the research is oriented towards examining the effects of store environment and shopping orientations on consumer’s perception about a store, shopper’s emotional reactions and his buying behavior across different retail formats for apparels and lifestyle products. For this a deep examination of various studies was done and study
Human beings are communal and nowadays, consumers play a part in variety of activities, from consuming content to sharing information, experiences, opinions, and involved in discussion with other consumers online (Heinonen, 2011). Today, with the development of Internet, online social networks have become significant communication channels and also virtual societies have emerged. Online world has become a new kind of social communication, connecting people to diversity of online communities has been
Dong (2011) has aimed to study about the consumers emotions in the context of mobile commerce. The dependent variable for the study is consumer’s emotion and the independent variables for the study are Convenience, Media Richness, Subjective norms, and Self efficiency. The study found that hedonic factors (Subjective norms and media richness) are positively related to emotion where as utilitarian factors (Convenience and self efficiency) are negatively related to emotion