literature on green marketing. The review of literature indicates that the various authors have highlighted the Green Marketing and its related problems, strategies and challenges from local to world level. In this context, Jacquelyn Atunities for innovation for green marketing, which provides an enlightening look at the importance for the environmental perceptions. Amitabha Ghosh (2008) has examined the strategies in Green Marketing highlighting the history, growth and challenges of Green Marketing in India
aims to explore the nature of CSR in the travel industry and its impact on consumers by: a. Identifying CSR activities practiced by selected travel agencies; b. examining the value types of consumers; c. the level of awareness of the employees of travel agencies and consumers on CSR; d. identifying the relationship between CSR activities and value types; e. the impacts of CSR activities on the consumers. Consumer behaviour will be a big part on this study since it will also help identify if the CSR
challenges that a new digital marketing strategy could help C&C overcome. (10 marks) Digital marketing is marketing of products and services using digital technologies or channels such as social media, search engines, email, mobile applications, etc. Cowper and Craddock (C&C) may benefit from digital marketing in many ways. Firstly, because C&C was using outdated methods and technology it’s clients were experiencing downturns or going out of business. The use of digital marketing will help C&C maintain
They also ask the management to make consumerfriendly policies, to protect all social groups and to protect the environment. So, the changing ownership structure has resulted in corporate governance. 2. Importance of Social Responsibility: Today, social responsibility is given a lot of importance. The Board of Directors has to protect the rights of the customers, employees, shareholders, suppliers, local communities, etc. This is possible only if they use corporate governance. 3. Growing Number
problems brought about by principal agency connection. Mallin (2004), explained in this context that agents are managers, principal are owners and board of directors are monitoring device. Many researchers has examined the board composition due to the importance of the monitoring and governance function of the board (Barnhart, Mar and Rosentein 1994: Pearce and Zahra 1992: Gales and Kesner 1994). They confirm that agency theory considers that the primary responsibility of board of directors is towards the
MARKET-ORIENTED REFORMS IN PUBLIC SECTOR: A CASE STUDY OF LAHORE DEVELOPMENT AUTHORITY BACKGROUND New Public Management (NPM), a public sector reforms started from 1980’s onwards. It is formally conceptualized by Hood in 1991. United Kingdom claims to have been its birthplace; many papers and researches providing evidences from UK. These NPM reforms are widespread and the Anglo-American countries and International organizations are among its strong advocates. In many developing countries including