Objective of Study Studying the factors which influence the purchase decision for private labels H0: The factors which affect the purchase of national brands and private are same i.e. equal H1: The factors which affect the purchase of national brands are more than private labels Consumer attitude and perception of a brand is one of the most important criteria to determine the positioning, placement and pricing of a brand. Consumer behavior is majorly dependent on gender, age, profession, education
of a company, its products and services, by building loyalties using emotional as well as rational values. Such values matter because they are exchanged for cash in the marketplace and affect the perception of a company’s products and services as well as its ability and its freedom to manage its future. The companies which are rated by marketers as the rising stars for the future are those with very clearly positioned confident corporate brands. These companies deliver through their core competencies
Brand Loyalty of Consumer Packaged Food Products (A Study with Reference to Salem District) CHAPTER –I Introduction and Design of the Study 1.1 Introduction In the new emerging business scenario brands are unavoidable and vital marketing force of any organization. Brand is the sum of the perceptions that are held about a person, a company or a product. This includes perception held by both external and internal audience and stakeholders. Brands have a social and emotional value for the users (Freire
revenue by 2014 from 2007 to 2010 (International Data Corporation, 2010). With the increasing development in technology and telecommunication sector, numbers of smartphone users around the world is increasing. In Malaysia, some of the popular Smartphone brands are such as Apple, Samsung, HTC, Sony, Motorola, Nokia, and LG. A study by global information and measurement company Nielsen shows that there will be an increasing number of smartphone users in Malaysia, where 79% of mobile users plan to purchase
Consumer Preferences The factors influencing consumer behavior: There are many factors that influence consumer preferences. In order for businesses to be successful, they need to understand what drives consumers to what they buy and what influences them. Businesses need to educate themselves when it comes to this as it will help them meet consumers’ expectations and improve their marketing strategy. (Perreau, 2014) Below is a table summarizing what influences consumer behavior and preferences.
consumers look into when purchasing products. “Corporate social responsibility: Doing the most good for your company and your cause” (Kotler & Lee, 2008) By investing in Corporate Social Responsibility a brand can achieve improved name recognition, where consumers will start to connect your brand with a cause, and if the consumer also supports this cause, they may be more likely to purchase
Coca Cola and Pepsi, two iconic brands with a similar product; cola, the beverage that has defined many countries all over the world since the 20th century. Established in 1886 and 1903, Coke and Pepsi have been competing for consumers and shelf space ever since. Today, they have almost equal shares of the beverage market. In the beginning of 2011, Coca Cola gained 35 percent of beverage preference, a slightly larger share than Pepsi's 32.9 percent. This was largely the result of aggressive marketing
Three internal factors that affect decision making process i) Attitudes Attitudes closely relates to how a consumer feels and reacts to the product, it is considered as a lasting evaluation that a consumer undertakes. There are three segments in the attitudes that are
and reliability, which is the routine with which things go wrong with the product or service. Perceived Value Perceived value is also a measure in which the best of quality of the relative to a price to be paid. Price is one of the very important factors at which the client’s for the first purchase. Then It will be in the cause the purchasing repeatedly. Clients Complaints The Client’s at which their complaints are being calculated in the percentage at which the respondents to whom the clients is
behavior is the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products that they expect will satisfy their needs. Kotler and Armstrong (2008) group factors influencing consumer behavior into psychological, personal, social and cultural. Psychological factors affecting consumer behavior include; motivation, perception, learning, beliefs and attitudes. Need becomes a motive when it reaches to a sufficient level of intensity. The process by which people