Literature Review Introduction The main objective of this chapter is to study the theories, literatures and previous studies regarding customer behavior towards Mobile Phone purchasing. Based on this researcher can get an idea about how previous studies conducted and what the findings are of those studies. Theories Consumer behavior Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer?s effort. Most large companies engage in research activities
and structures to enhance productivity. This unit brings into focus the usefulness of agricultural mechanization. Consumers make purchase decisions in each and every aspect of their life. Thus studying consumer behaviour becomes more vital. All marketing decisions & activities are based on assumptions about consumer behaviour. Consumer behaviour deals with the behaviour that consumer displays in the consumption of goods right from purchasing, using, evaluating & disposing them. In other way, it deals
Post purchase stage is the final stage in the consumer buying decision process. In this stage, consumer accesses whether he or she is satisfied or dissatisfied with the purchase of Xiaomi Mi 4. Consumer will evaluate the adequacy of the product with his original needs whether he or she has made the right choice on buying the product. Consumer will feel either a sense of satisfaction for the product, or on the contrary, a sense of disappointment if the product has fallen far short of expectations
behavior is the study of the processes involved when an individual selects, purchases, uses or disposes of products, services, ideas, or experiences to satisfy needs and desires. In order for the Internet to expand as a retail channel, it is important to understand the consumer’s attitude, intent
The contemporary globalised markets and the continuous flow of information all around the industrial scenario has increased the consumer’s expectation along with the competitive market pressure. Few terms like productivity, efficient services and consumer satisfaction have become the echoing words in the organisational structure that requires extra attention from the employer’s and company’s end. In order to survive in the competitive business environment organisations have to concentrate upon
Political communication consisted of the entire marketing process, from preliminary market study to testing and targeting. Political communication comprised mainly of image-making campaigns and election campaigns run by the various political parties. It was aimed to address the diverse voter needs and concerns t make the most appropriate and satisfactory
Design and Implementation: Best Practices for Empirical Research. In: Polytechnic University, European and Mediterranean Conference on Information Systems. Valencia, Spain, June 24-26 2007. Gratton, C. and Jones, I., 2010. Research methods for sport studies. 2nd ed. Routledge Publishers, London. Grönroos, C., 1990. Service Management and Marketing. Lexington, MA Grönroos, C., 1994. Quo Vadis, Marketing? Toward a Relationship Marketing Paradigm. Journal of Marketing Management, 10(5), pp.347 -
Topic: “Relationship between Service Quality and Customer Satisfaction: The Case Study of the Olympic Sports Club in Bangkok” CHAPTER 1 GENERALITIES OF THE STUDY 1.1 Introduction When the market is full of competitors and marketing is shifted from internal consequences of performance (i.e., productivity and profit) to the external consequences of performance (i.e., consumer well-being), practitioners in the sports industries need to pay attention on customer satisfaction and service quality. (Kerkby
It is the process hen the actual relationship building with the consumer happens. For example: a major construction company selling luxury villas at a property fair will call up and keep in touch with people showing interest in them. 6. Post event analysis: post event analysing is as important as the pre event planning. Here the marketer and the management sit and analyse if the event delivered what it has aimed to. They work on further improving their findings. Features of Events: 1. Wide range
4. PART 1 To conduct research and analyze the Effectiveness of the promotional tools and techniques & physical surroundings (situational factors) used at Future Lifestyle Fashion Limited (In-Store) to influence buying behavior. 4.1 PROBLEM STATEMENT There are various Promotional tools available in-order to increase sale as-well as to clear stock on regular basis in order to replenish the store with new arrivals. The choice of tools have to be appropriate considering the demographic aspects of the