role of social media impact in leadership in the Western Cape, with these guiding objectives • To identify the prevalence and types of social media tools used by corporate leaders for communication with the subordinates in the workplace • To identify the purposes of use for each type of social media utilised in the workplace • To identify the advantages and disadvantages of using social media in the workplace • To identify the extent to which corporate leaders perceive the use of social media as an
in important differences in how marketing communications tools are processed and acted on by their targets. A model of business-to-business marketing communications effects should consider these differences and adequately explain both internal reactions to advertisements and externally directed influence toward other members of a buying center. We suggest a typology of contextual differences between consumer and business-to-business marketing communications and develop an explanatory model of business-
Impact of Communication: Globalizing Higher Education Prof. Lalita Chandratre and Dr. Ramchandra Joshi Kavikulaguru Kalidas Sanskrit University, Ramtek District Nagpur, Maharashtra State, India Abstract: Globalization has entirely altered the way in which the world operates. The hurdles that once stuck our ability to communicate and interact with people across the world have diminished. Globalization has become imbedded in all fields: education, government, economic, social. In this paper,
Communication is the base of civilization, its what shapes the evolution of humans. The spread of concepts and ideas, the agreement of negotiations and compromises, and the rise and fall of democracies would not be possible without communication. It’s the key to our success as a species. Particularly, in todays modern world as we enter an era of vastly improved technology that have naturally led to an increase in communication. To handle and keep progressing, a clarification on current communication
Introduction The author has chosen to talk about Interpersonal Communications, with the potential research question being, “Has Social Media damaged Interpersonal Communications?” What is Interpersonal Communications? Interpersonal Communications is, “the process by which people exchange information, feelings, and meaning through verbal and non-verbal messages: it is face-to-face communication”, (Anon., 2015), this basically means people communicating through talking, listening or exchanging information
POWER OF SOCIAL MEDIA ON POLITICAL PARTICIPATION AND DELIBERATION IN DEMOCRATIC STATES With the increased adoption and use of social media, it has found popularity in politics especially in terms of participation. Social media is now being used as a tool of enhancing political participation through political parties and politicians. According to Omede (2015 ; p. 276), political parties and their members currently utilize social media applications to rally, communicate, and interact with citizens
in government polices and communication between persons is backbone of the democracy. Reliable information resources are an important constituent of any democratic society. Communication is seen as a fundamental social process, a basic human need, and the foundation
the researchers introduce two-step flow model. Two-step flow model is came out because they think that communication is a complex process. A book, ‘The People’s Choice’ has been wrote by American sociologist Paul F Lazarsfeld. He summarized his research of November 1940 presidential election in his book. He discovered that people are more likely to be influenced by other people than the mass media on his research. He named this kind of people ‘opinion leaders’. Then, he published a book called ‘Personal
Since the early 2000s, social media platforms have invaded and taken over public consciousness and has become essential to everyday life. No matter what kind of business a company operates in, it became an indispensable communication tool to connect and keep in touch with its audience. The field of intervention of social media is much diversified. It can be the publication of posts on Facebook, the broadcasting of videos on YouTube, the sending of a snap or even the use of virtual reality. The Internet
in their culture. Thus, striking a balance and incorporating the local cultural and religious sentiments is of utmost importance. The coexistence of a consumerist behavior and a conservative culture in UAE provides plenty of challenges as well as opportunities for