REVIEW OF LITERATURE The study of Online Buying Behaviour has been one of the major research agendas in both Marketing Sciences and Information Systems with the rapidly growing e-business. Out of the many researches in the aforesaid related area, some of the pertinent literature related to this study is discussed here. (Sinha, 2010), in his study carried out in India implied that Socio-psychological factors and infrastructure have been found influential factors while the perceived risk surprisingly
analysis of online text is beneficial and demanded for market research, scientific surveys from psychological and sociological perspective, political polls, business intelligence, enhancement of online shopping infrastructures, etc. Nowadays if one wants to buy a consumer product one prefer user reviews and discussion in public forums on web about the product. As a result opinion mining has gained importance. This online word-of-mouth represent new and measurable source
and online shopping habits influence people’s attitudes and perceptions toward online purchasing. Based on the online survey data collected from Facebook users, it was found that consumers with study abroad experiences place less emphasis on the disadvantage of not being able to immediately evaluate the equality of online purchases. With the same regard to disadvantages of online shopping, experienced consumers are more concerned with the risk
REVIEW OF LITERATURE AND RESEARCH METHODOLOGY 2.0. INTRODUCTION Branding is ultimately about securing the future of a company, its products and services, by building loyalties using emotional as well as rational values. Such values matter because they are exchanged for cash in the marketplace and affect the perception of a company’s products and services as well as its ability and its freedom to manage its future. The companies which are rated by marketers as the rising stars for the future are
The aged may form into associations or join the self-help groups in order to keep themselves active by taking up service andproductive activities. They can resort to collective action to resist their abuse. They have to maintain regular contacts with their friends (Verma, M.M. 2011:9). The concept of retirement home is gaining popularity. Many senior citizens are now living alone in cities and villages with no one to take care of them. Of course, one can continue to lead a non- dependent lifestyle
Contents Executive Summary IV CHAPTER 1 1 Introduction 1 Counterfeiting in Asia 1 Counterfeiting in Pakistan 2 Scope of Work 3 Objective 4 CHAPTER 2 5 Literature Review 5 Price 16 Value Consciousness 16 Brand Awareness 17 Social Influence 18 Gap Analysis 19 Theoretical Framework (Figure 1) 20 Hypothesis 21 CHAPTER 3 22 Methodology 22 Chapter 4 23 Findings and Analysis 23 Research Results 23 CHAPTER 5 30 Discussion and Implication 30 Managerial
CHAPTER 1 INTRODUCTION TO FACE RECOGNITION 1.1. BIOMETRICS A biometric system is a technological system that uses information about a person to identify that person. Biometric systems rely on specific data about unique biological traits in order to work effectively. A biometric system will involve running data through algorithms for a particular result, usually related to a positive identification of a user or other individual. We all have unique physiological
waves refer to periods of heightened merger and acquisition activity. It was found that all the merger movements occurred when the economy experienced high rate of growth. M&A activity generally coincides with the development in the economy. Extant literature (Patrick A. Gaughan, 2000) identifies five merger waves till date. The merger waves witnessed by the economy are as follows:- First wave (1897-1904). Second wave (1916-1929).
Internship Report on An Analysis of Employee Engagement by PRATHIBHA M P USN: 4GM13MBA36 Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI In partial fulfillment of the requirements for the Award of the Degree of MASTER OF BUSINESS ADMINISTRATION Under the guidance of INTERNAL GUIDE EXTERNAL GUIDE Mr. Madhusudana V S Mr. Dhananjaya K H Asst. Prof., Dept. of MBA Manager HR GM Institute of Technology Infiniti Retail Ltd Davangere Bengaluru Department of MBA GM Institute of Technology Post