Part 3: Marketing 1. Market Research Initial period, target market of The Queen is young people aged 15-24 year old in Ho Chi Minh City. Ho Chi Minh City is the most crowded city in Vietnam with 6.405 million people (Vietnam Demographics Profile 2014, 2014). In age structure of Vietnam, 17.8% of population is a group aged from 15 to 24 years old, so there are over 1.1 million young people in this city. This is a huge number comparing with other cities such as Hanoi (0.525 million) and Da Nang (0
TOOLS AND TECHNIQUES OF STRATEGIC MANAGEMENT 1) Critical Question Analysis – Critical question analysis involves a process of answering few specific sequential questions. This method of formulating strategy helps in synthesizing several ideas by finding accurate answers to those basic questions. Each questions aims at exploring various organizational aspects so that they are well defined. Those basic questions under critical question analysis are – 1) What are the purpose(s) and objectives of the
Strengths, weaknesses, opportunities, and threats every business’ possess. Every company has different areas that they excel in and other areas that need to be worked on. As the modern world is a fast paced and has an ever changing environment, business’ need to keep making advances and updating their services and goods to keep up with competition. Using SWOT analysis you can depict what a company is strong in and what they need to work on in order to keep up with their competitors. Strengths and
of employees and investments in ecommerce. During this timeframe,mid to late 90’s, the company also worked on expanding internationally. With the majority of their international catalog being in 5 markets they decided to focus their catalog marketing on boating markets with few local services. By 1999 they had expanded their sales to 150 countries over 25 markets. To better facilitate this expansions and to emphasize customer service they printed order forms in 6 languages as well as a team
Situation Analysis: The article describes a situation where XYZ Retailer has just hired a Human Resource Manager for its newly established HR department, i.e., before this no HR activities have taken place whatsoever. The President of the company wants to associate HR department with professionals. In the given scenario, the HR of the company needs to improve the work environment and ensure quality in the delivery of services. He needs to deal with the tardiness, unprofessional behavior and poor
Behavioral measures could help in estimating customer lifetime value, improve forecast of purchase probabilities, and help in developing cost-effective promotions (Day, 1969). This result is important for the development of marketing strategies, including product development and promotion strategy. Moreover, the behavioral measurement is easier to be collected compared to the collection of customer perceptual data. This research concentrated on behavioral loyalty, rather on
technique for new imaginative items brought into new and developing markets. To make up for this strategic product-mix mismatch, P&G has to reposition their products and increase decentralization of management, ensuring that they have the required marketing intelligence, in order to better understand and customize for the local needs and preferences of each emerging market. Lack of price sensitivity
At this point, close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of selected customers. This paper deals with the role of Customer Relationship Management in the banking sector and the need for Customer Relationship Management to increase customer value by using some
restaurant chain has used sex and sexual appeals to market its products through multiple advertisement campaigns. “Philly Double Trouble” appeals to adult customers, the company’s main targeted consumer segment. Although the commercial is for marketing Jerry’s sub sandwich, the advertising campaign is offering more than just a product, it is selling a sexual fantasy to the viewers. According to the restaurant chain’s website, their main target segments are adult customers. Noted on their website
In the late 1990s, the focus seems contrary shifting to e-commerce adoption (Salwani, Marthandan, Norzaidi, & Chong, 2009). The tourism industry is one sector that could benefit by adopting e-commerce as a marketing tool to promote company's products or services, provide information to customers as well as the sales process and online payment (Burgess, Cooper, & Alcock, 2001). One of the implementation of technology in tourism industry called tourism, electronics