Program & Batch: PGDM (2015 – 17) Term: I Course Name: Marketing Strategy and Organisation Name of the faculty: Prof. Harvinder Singh Topic/ Title : Marketing Plan on a Dry Shampoo Original or Revised Write-up: Original Section B Group Number: 09 Contact No. and email of Group Coordinator: 9177515952 , ft15bhagiradhsista@imt.ac.in Group Members Sl. Roll No. Name 1 150101078 Nishu Singla 2 150102018 Ankit Mohata 3 150102088 Shilpa Kumari 4 150102098 Subhanu Chakrabarti 5 150103053
Procter & Gamble (P&G) serves individuals around the world with one of the most influential portfolios of trusted, quality, leadership brands. To appreciate the importance of the P&G corporate philanthropy movement, one needs to acknowledge its scope. Procter and Gamble's corporate philanthropy is not just limited to monetary donations made by corporations. The P&G supports projects to benefit the global communities in which the company operates with operations in 90 countries, serves nearly 5 billion
Weakness: UNIQUE POINT: The special point that is difference in the HR department of P&G is that they focus on the employee development since they recruit the employee. There is separate team for every area as they work effectively on the every area. P&G’s HR department is work on the large scale to make the operation efficient and effectively of the business. 1. Leadership development is a business strategy at P&G. 2. We build from within, and therefore, invest in getting the best talent at entry
Question 3: a) Marketing mix is “the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market” (Kotler, P& Armstrong, G& Tolba, A& Habib, A, 2011) its components are: product, price, place and promotion. Product means the goods and services provided by the company to the customers, while price is the sum of money that must be paid by customer to get the product, place concern the availability of the product to the customers and finally
made in January of 2005 and it was finalized in July of 2006. Procter & Gamble bought Gillete in 57 billion $ deal, making in that way the biggest acquisition of its history. Expanding in that way its brand portfolio, by adding other famous firms, resulting into a total amount of 22 billion dollar brands. The current paper will demonstrate: • The situation of the companies before the deal • The industry characteristics • The terms of the deal and its implementation • Stock fluctuations due to deal
dimensions, perceived negative consequences and the perceived likelihood that these negative outcomes will actually happen (Gronhaug, Hem, & Lines, 2002). Literature has indicated that consumers rely on a well-known brand as a tool relief the risk of their decision because strong brands act as risk relievers which aids in making the decision to try the new product (Hem, de Chermantony, & Iversen, 2003). The two types of risk identified by researchers are product category risk and product risk. Product
1. Introduction 1.1. Colgate-Palmolive Company Colgate-Palmolive Company is one of the largest multinational consumer products company, it is a global company worth $15.6 billion. The founder, William Colgate was an English manufacturer; he established the business in 1806 under the name of "William Colgate & Company". - 1806, Colgate on Dutch Street, New York city. Thereby, the company has more than 200 years of history by serving the world, and are offering their products to more than 200
“A variety of new sources of online information that are created, initiated, circulated and used by consumer intent on educating each other about products, brands, services, personalities, and issues” (Blackshaw & Nazzaro, 2004, p. 2) Mostly when it comes to Luxury brands consumer to consumer interaction is the key concern as it has both negative and positive aspects for companies. It can promote companies or can crack them badly; it all depends on the experienced consumer’s reviews. If they have
The mission is stated as ‘Beauty for all’, seeking the universalization of beauty by diversifying its teams and the richness of its brand portfolio. According to the annual report, to be more specific, beauty is a language, allowing all individuals to express their personalities and what they treasure. Also, the beauty offered by L’oreal will boost customers’ self-confidence so they
Smucker’s aim at all six segment of the market and try to reach out to all the customers with their wide variety of product line. It enables them to have a strong hold of the market and have positive result in regards to different strategy they use. Also, they have their own strategies for lower performing products. Few of the major competitors are Kellogg’s, General Mills, Nestle and many more. Product life cycle As we know the product life cycle explains a brief progresses of a new product in market. This