1. Introduction Nowadays, “Green” this word is very popular in our daily life. People always use “green” to be a fashion word. Everything will to be “Green”. But why we need to be “Green”, I think the only reason is our earth is dying, people don’t care what is green. So now people need to more care about the world. People have many different thing to do the “Green”, for example recycle, reduce, reuse, and refuse sorting etc. Those example can make a better place, have a better world. 2. The
mentioned earlier, a decision-making process in B2B context is more complex and time-consuming than in B2C market. Many different people with various needs and priorities (personal as well as company) are involved in the purchasing activity. Consequently, the existence of such purchasing environment may support the idea of industrial customers to be more rational than B2C consumers (Hague & Harrison, n.d.). The belief in B2B markets rationality has predominated in marketers’ minds for a comparatively
what brand to buy and how much to spend. Nowadays, because of children‘s market importance, kid‘s become one of the most influential agent in family. Many years ago if child‘s role was ignored in the process of purchasing, now they impact almost on every decision stages about family purchasing, of course their level of influence are different, it depends on children‘s age, family and product type. Szybillo and Sosanie (1977), in their study about family decision making processes, observed that all family
soldiers and spies. The roles played by the women were significant. At that time, women were considered by the society as brainless. That is why men spoke liberally around them thinking women were considered incapable to understand military strategies. Thus, they became great spies, providing food and peddling wares to enemy camps while overhearing important information. There was nurses in the camp, daughters, wives or/and mother of soldiers who were looking for food and protection because they were
Phone purchasing. Based on this researcher can get an idea about how previous studies conducted and what the findings are of those studies. Theories Consumer behavior Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer?s effort. Most large companies engage in research activities on consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and how much they buy, when they buy, and why they
students for buying apparels. • To explore different theories, models and concepts regarding online and offline purchase behaviour. • To analyse different online websites used by students in purchasing apparels and to identify their advantages and disadvantages. 1.3 Research questions RQ1. Why it is important to understand online and offline purchase behaviour of students for buying apparels? RQ2. What are the different models, theories and concepts
relatively young industry in Malaysia. Therefore, it is the purpose of this study to examine how various factors such as study abroad experience, Internet use, and online shopping habits influence people’s attitudes and perceptions toward online purchasing. Based on the online survey data collected from Facebook users, it was found that consumers with study abroad experiences place less emphasis on the disadvantage of not being able to immediately evaluate the equality of online purchases. With the
Consumer behavior is the study of the processes involved when an individual selects, purchases, uses or disposes of products, services, ideas, or experiences to satisfy needs and desires. In order for the Internet to expand as a retail channel, it is important to understand the consumer’s attitude, intent
believe that low cost Chinese tyres could still deliver acceptable quality) than resulted in this paradigm shift to switch to a different brand .Behind these perceptions could be underlying factors such as their age, knowledge of road safety, group purchasing behaviour, cultural backgrounds etc. To know which factors drive consumers in particular demographics needs to be
lives. As aspects of political economy, how values of all kinds are produced, distributed, exchanged, and consumed, they wield power over decisions of adult and children alike as consumers. Consumer culture and advertising impact what, where, when, why and how we consume goods based on pressure created through such avenues as patriotism, family values, teamwork, and brand loyalty. While consumer culture and advertising support a capitalist way of life, they also create negative impacts, such as envy