Consumer Culture And Advertising

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Young children, consumer culture, and advertising: A report on what parents should know Consumer culture and advertising in the 21stcentury hold significant power and influence over our everyday lives. As aspects of political economy, how values of all kinds are produced, distributed, exchanged, and consumed, they wield power over decisions of adult and children alike as consumers. Consumer culture and advertising impact what, where, when, why and how we consume goods based on pressure created through such avenues as patriotism, family values, teamwork, and brand loyalty. While consumer culture and advertising support a capitalist way of life, they also create negative impacts, such as envy, upscale emulation, covetousness, body image anxiety,…show more content…
These key messages are based on a return to the older traditions of consumer culture criticism as current 21st-century consumer criticism has lost sight of the impacts and assumptions affecting consumers today. The report will be organized into two distinct sections. Part one will provide the reader with an understanding of 21st-century consumer culture criticism failings and justification for the resurrection of traditional consumer culture criticism, specifically in four important themes. Part two will provide recommendations for parents that are justified through those traditional critical themes on how to educate and protect young children in today’s global consumer…show more content…
However, the hypothesis that the consumer is all knowing is flawed by its very design in that first, the selling of the message is based on the very idea of opinion-molding where private industry is attempting to have people believe the consumer is all powerful, which leads the consumer to believe they are in control. Secondly, young children now targeted as a specific consumer group by advertising which pulls them into the abyss of consumer culture, are incapable of exhibiting many of the characteristics rational consumers purportedly have (week 2). As a result, the belief that current 21st-century consumer criticism is insufficient and requires a return to previous traditional consumer culture criticism, as suggested by Juliet Schor (2007), is valid. Schor(2007) believes that current consumer criticism suffers from an inability to be critical enough, has lost sight of production and marketing impacts on consumerism and assumes too much when considering the astuteness of today’s consumer. Further, the current model of criticism fails to address such issues as consumer debt, unemployment, economic equity, and environmental impacts of consumerism. Schor

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