familiar with the red oceans and feel accustomed to competition. However the main challenge companies face thereby is their incapacity to create new demand or expand their market share. The Blue Ocean Strategy offers users a framework for creating uncontested market space and change the focus from the current competition to creation of innovative value and demand. The theoretical analysis reviews the core basics of the Blue Ocean Strategy, distinguishing between red and blue oceans. Here the focus lies
Strategic planning and decision making are important in organizations using business. A strategy is a long-term plan for the whole organisation or for an individual to ensure successful completion of any activity in a business. Most of the big business firms involved in national level of international level business develops strategy at executive level called corporate strategy. Corporate strategy is defined as the positioning and relating of the firm/organisation to its environment in a way which
USING BLUE OCEAN STRATEGY Azira bt Ba’at1, Roziyah Darus2 Faculty Computer Science and Information Technology Kolej Poly-Tech MARA Jalan 7/91, Taman Shamelin Perkasa, Cheras, 56100, Kuala Lumpur, Malaysia azirabaat@gmail.com2, roziyah@gapps.kptm.edu.my1 Abstract The aim of this report to investigate the changes of red ocean strategy to blue ocean strategy and how blue ocean strategy works in management of organization. Furth more exists comparison between environment competitive strategy and
should maximize value. The analysis reveals that, to maintain strategic success, Apple will have to remain obsessively protective of their brand image and effectively invest in Apple’s competitive advantages in marketing and innovation. Some recommendations for aiding Apple is to: invest in Development and Research, Apple should try to stay ahead of the game by being pioneers and not imitators in the technology market. Apple should consider revisiting their blue ocean strategy. Apple future is dependent
Our Services and Amenities 360 car wash Company is a complete car wash company that offers a wide range of services that revolves around car wash and other complementary services. We intend giving our customers every reason to always come back, which is why we have customized our services. Our customers will definitely maximize their time when they visit our car wash. These are the services and amenities that will be made available to our guests; • Exterior car washing • Interior cleaning • Waxing
the future. Marketing Innovation in case of GoPro its synergy, statrategy that perfectly complemet product of orgainiztion. For Harley Davidson marketing innovation is potency of brand community. One thing which creates bond between all maketing strategies is innovation for example effective Digital Marketing which entails that product or brand have the capability to adapt changes of the market, create and implement new creative concepts and opportunities. Jacob Goldenberg explained in his book "Cracking
carried out the analysis of factors of external environment and level of the competition in the airline industry of Kazakhstan, which gives the chance to say about the expected competitive position of new budget air carrier. Besides the analysis of factors of external environment reflects possibility of creation of competitive advantages that have to be considered when developing strategy of new budget air carrier on the market of Kazakhstan. Within the carried-out SWOT analysis was proved the strategic
6 Company profile history 2.7 Vision and Values 2.8 Corporate philosophy 2.9 Technologies of Honda 2.10 Environmental Responsibility 2.11 Board of directors 2.12 Awards and Recognition 2.13 Product profile 2.14 SWOT analysis 7-37 3 THEORECICAL BACKGROUND OF THE STUDY 38-51 4 ANALYSIS AND INTERPRETATION 52-69 5 FINDINGS, SUGGETIONS AND CONCLUSION 70-72 BIBILOGRAPHY ANNEXURE LIST OF TABLE SL. NO PARTICULARS
EXECUTIVE SUMMARY: This project is performed at ACC concrete ltd, Bangalore. The project focuses on studying the effect of brand image on ACC concrete mix. This project will show ACC concrete ltd an insight into the market and try to find the major factors expected by the consumer while purchasing concrete. In this project descriptive research have been used and observe how brand image of ACC has influenced people to purchase concrete products from this company. Concrete is a mixer of aggregate