Blue Ocean Strategy

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SKY TRAVEL USING BLUE OCEAN STRATEGY Azira bt Ba’at1, Roziyah Darus2 Faculty Computer Science and Information Technology Kolej Poly-Tech MARA Jalan 7/91, Taman Shamelin Perkasa, Cheras, 56100, Kuala Lumpur, Malaysia azirabaat@gmail.com2, Abstract The aim of this report to investigate the changes of red ocean strategy to blue ocean strategy and how blue ocean strategy works in management of organization. Furth more exists comparison between environment competitive strategy and blue sea strategy and also management role interest in using blue ocean strategy to increase return to organization is issues explained. But also which contains innovation role and value for the strategy to support sustainable organization…show more content…
In blue oceans, demand is created rather than fought over. There is ample opportunity for profitable growth and fast. There are two ways to create blue oceans. According to the "Guy Laliberte" in some cases, companies can create new industries, as eBay did with the online auction industry. But in most cases, a blue ocean is created from within a red ocean when a company that converts existing industry boundaries. In airlines industries there many organization that changes from red ocean strategy to blue ocean strategy. Same goes to our company, Sky Travel trying adapting and applying blue ocean strategy to minimize the risks and grab more market demand and customer need. There are three stage of customer that sky Travel focus to attract them. First tier: “Soon-to-be” non customer who are on the edge of your market, waiting to jump ship. Second tier: “Refusing non-customer who consciously choose against your market. Third tier: “unexplored non customer who are in markets distant from yours. Furth more, there six principles blue ocean strategy that can help to management of organization. Formulation principles, reach beyond existing demand, reconstruct market boundaries, focus on the big picture, not the numbers, get the strategic sequences right. Execution principles, overcome key organizational hurdles, build execution into…show more content…
Implementation challenges exist, of course, for such a strategy. States, like individuals, often have a hard time translating thought into action either in the red or the blue ocean. Knowing how to win over key challenge is to risk undermining the organization. To varying degrees, these companies may face all or a subset of the four obstacles: • The barrier Cognitive: Wake up to the needs of workers for a strategic shift. Red sea may not be the path to profitable growth in the future, but they may have served the organization's history and employees have grown comfortable with them. • The barrier Source: It is considered that the more a shift in strategy, greater resources is needed for implementation. • The barrier Motivation: How do you motivate key players to move quickly and stubborn to run the rest of the status quo? 4.4 How to Tackle the Hurdle Leadership tipping point, by contrast, takes a reverse course. To change the mass it focuses on changing extremes: people, actions, and activities that use a disproportionate effect on performance. By changing the extreme, the leader of the tipping point can be changed quickly and at low cost and to implement their new

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