Abstract Blue Ocean strategy is a consistent pattern of strategic thinking behind the creation of new markets and industries where demand is created rather than fought for and the rule of competition is irrelevant. This paper proposes a methodology to implement the Blue Ocean Strategy in a privately owned Malaysia industrial firm struggling in a very competitive market using different tools and techniques such as value curves, strategy canvas, six path method, four actions framework. The results
familiar with the red oceans and feel accustomed to competition. However the main challenge companies face thereby is their incapacity to create new demand or expand their market share. The Blue Ocean Strategy offers users a framework for creating uncontested market space and change the focus from the current competition to creation of innovative value and demand. The theoretical analysis reviews the core basics of the Blue Ocean Strategy, distinguishing between red and blue oceans. Here the focus lies
Strategic planning and decision making are important in organizations using business. A strategy is a long-term plan for the whole organisation or for an individual to ensure successful completion of any activity in a business. Most of the big business firms involved in national level of international level business develops strategy at executive level called corporate strategy. Corporate strategy is defined as the positioning and relating of the firm/organisation to its environment in a way which
rather by creating ″blue oceans″ of uncontested market space (Blue Ocean Strategy, 2005). As per them ¾ world trade operate in competitive market space. But all these companies have only exploited ¼ of total trade potential. There is still a further ¾ volume that business can grow. For small businesses to expand it need to find out new markets instead trying to compete with other companies. Blue Ocean strategy is regarded as highly important tool in the current business strategy in targeting un served
recommendations for aiding Apple is to: invest in Development and Research, Apple should try to stay ahead of the game by being pioneers and not imitators in the technology market. Apple should consider revisiting their blue ocean strategy. Apple future is dependent upon the current blue ocean strategy that needs overhauling. Apple is heavily dependent upon
name, as a strategy used by Nestle. CPW’s marketing campaign to rural and urban China is something people see from the great company
that will severely hurt our fishery economy. Fisheries are a huge industry in the Bay and have been for years. Affects at this level have already been observed. Blue Crab (Callinectes sapidus) are seen to be the most valued fisheries among them in the Chesapeake Bay. Blue Crab populations have been understood to be on the decline. The Blue Crab abundance in 2014 has been observed to be much lower than in later years of 2012 and 2013. Management of this imperiled invertebrate and others are essential
Micromax – The Story So Far Micromax Mobiles is one of the leading mobile companies in the World today. As given by the report of Strategy Analytic’s Global Handset Vendor Market share, Micromax is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India. In the 2nd quarter of 2014 Micromax was able to defeat even the big giant Samsung in terms of mobile phone shipments to become India’s number 1 mobile vendor. As per the report by an independent
INTRODUCTION The beauty industry is a highly competitive and very diverse industry. It has been expanding and changing for as long as history has been recorded. As a licensed cosmetologist hoping to own my own salon one day, my interest lies in the beauty salon segment of the industry, relating to such services as haircuts, hair coloring, hair styling, makeup and nail services, and skincare. The company I am choosing to analyze is Regis Corporation. This company began as a single hair salon almost
continents, namely, Africa, Asia and Australia as well as the Middle-East region, the Indian Ocean retains immense economic significance that is tied to the functioning of the global economy through the shipping industry. Effectively, half of the world's container ships, one third of the bulk cargo traffic and two-thirds of the world's oil shipments converge in the region, strengthening the importance of the Indian Ocean as a central strategic scene in the 21st century14. As a complement of the pivotal role