Salon Industry Analysis Paper

1949 Words8 Pages
INTRODUCTION The beauty industry is a highly competitive and very diverse industry. It has been expanding and changing for as long as history has been recorded. As a licensed cosmetologist hoping to own my own salon one day, my interest lies in the beauty salon segment of the industry, relating to such services as haircuts, hair coloring, hair styling, makeup and nail services, and skincare. The company I am choosing to analyze is Regis Corporation. This company began as a single hair salon almost a century ago and is now a “multibillion-dollar corporation committed to making people look and feel beautiful” (The Regis Story). As it grew as a company, Regis expanded from one location, to a chain of salons situated within department stores. Once…show more content…
Salons compete for clients and are constantly evolving in the services they offer in order to attract customers and retain the ones they have. It doesn’t take much to make a client unhappy, and because the threat of substitutes and power of buyers are both extremely high, clients can easily switch to a new salon or take over control of their own beauty needs. With multiple salons on the same road in many communities, it puts pressure on each salon to come up with competitive advantages. The salon industry is all about building relationships with the clientele base, and strengthening those relationships to ensure customers remain loyal. With comparable services just around the corner, it is vital that a salon maintain a high degree of customer service and add a personal touch for each client, because in the end the main quality that customers are looking for in salon services is to be made to feel special. SWOT A SWOT analysis is used to evaluate the various strengths, weaknesses, opportunities, and threats for a particular company. In this case, Regis Corporation has the following strengths, weaknesses, opportunities, and threats according to their website and my own analysis:
Show More
Related

  • Salon Management Case Study

    923 Words  | 4 Pages

    With increase in need of technology, information and communication technology is a fast developing field. Beau! Salon Management is a web-based appointment scheduling and management software solution that is designed specifically for the needs of the beauty and wellness industry as varied utilization of various client oriented functions to manage the customer segment of any Salon at our fingertips. Maintaining customer profiles Booking hairdresser and extended service options Maintain transaction

    Read More

  • L Oreal Beauty Industry Analysis

    5803 Words  | 24 Pages

    Industry Analysis 1. Industry overview The cosmetic industry is a segment within the beauty and personal care industry, the distribution and sale of cosmetics is spread among a wide range of different businesses. Cosmetics companies deal in skin and sun care products, makeup/color cosmetics, fragrance, toiletries and various other grooming products. In 2012, the total industry revenues are $245 billion (180 billion euros), with an industry revenue growth of 3.4% over the last five years. According

    Read More

  • Economic Empowerment Case Study

    6805 Words  | 28 Pages

    CHAPTER TWO: CASE STUDY: AN ANALYSIS OF THE FISCAL RELATIONSHIP BETWEEN EQUITY BANK, THE WOMEN'S ENTERPRISE FUND AND WOMEN IN THE INFORMAL SECTOR . Female economic empowerment is influenced by access to finance and capital. This chapter seeks to analyze the extent of this assertion by critically assessing information attained through fieldwork across the aforementioned financial institutions and among women in the informal sector. The fieldwork was carried out over a period of two weeks within

    Read More

More about Salon Industry Analysis Paper

Open Document