familiar with the red oceans and feel accustomed to competition. However the main challenge companies face thereby is their incapacity to create new demand or expand their market share. The Blue Ocean Strategy offers users a framework for creating uncontested market space and change the focus from the current competition to creation of innovative value and demand. The theoretical analysis reviews the core basics of the Blue Ocean Strategy, distinguishing between red and blue oceans. Here the focus lies
name, as a strategy used by Nestle. CPW’s marketing campaign to rural and urban China is something people see from the great company
continents, namely, Africa, Asia and Australia as well as the Middle-East region, the Indian Ocean retains immense economic significance that is tied to the functioning of the global economy through the shipping industry. Effectively, half of the world's container ships, one third of the bulk cargo traffic and two-thirds of the world's oil shipments converge in the region, strengthening the importance of the Indian Ocean as a central strategic scene in the 21st century14. As a complement of the pivotal role
Micromax – The Story So Far Micromax Mobiles is one of the leading mobile companies in the World today. As given by the report of Strategy Analytic’s Global Handset Vendor Market share, Micromax is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India. In the 2nd quarter of 2014 Micromax was able to defeat even the big giant Samsung in terms of mobile phone shipments to become India’s number 1 mobile vendor. As per the report by an independent
the future. Marketing Innovation in case of GoPro its synergy, statrategy that perfectly complemet product of orgainiztion. For Harley Davidson marketing innovation is potency of brand community. One thing which creates bond between all maketing strategies is innovation for example effective Digital Marketing which entails that product or brand have the capability to adapt changes of the market, create and implement new creative concepts and opportunities. Jacob Goldenberg explained in his book "Cracking
1860 and June 1861? The following essay will explain why in 1860 and 1861, eleven states seceded from the Union in America. There is still much debate about the primary cause of such an action, but the issue of slavery can be seen to have great importance. The secession of the Southern states signifies the beginning of the American civil war as Supreme Court found their seceding as unconstitutional, and the Unionists fought to keep the union. Secession is the ‘the formal withdrawal
TABLE OF CONTENTS SL. NO CHAPTERS PAGE NO EXICUTIVE SUMMARY 1 1 INRODUCTION 1.1 Need of the study 1.2 Objectives of the study 1.3 Scope of the study 1.4 Literature review 1.5 Methodology of the stud 1.6 Limitations of study 2-6 2 INDUSTRY AND COMPANY PROFILE 2.0 Industry profile 2.1 History 2.2 Types of two wheelers in india 2.3 Motor cycles in india 2.4 Evolution of two wheelers 2.5 Growth perspective 2.6 Company profile history 2.7 Vision and Values 2.8 Corporate philosophy 2.9 Technologies