Pegasus Airlines Case Study

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3. Pegasus Airlines According to Pegasus site official information (Source: http://www.flypgs.com/en/about-pegasus/pegasus-history.aspx, 2013) and (http://www.pegasusyatirimciiliskileri.com/en/about/history-of-pegasus.aspx): "The company offered 34.5 percent of its shares of stock to the public. The shares began to be traded at the Borsa Istanbul as BIST: PGSUS on April 26, 2013. It is a leading low-cost airline in Turkey, which provides reasonably priced transportation opportunities in short and medium range flight lines and aims to set up a wide flight network with high flight frequency for guests. Pegasus Hava Tasimaciligi A.S, which was founded as a joint venture company on 1990 by Aer Lingus Group, Silkar Yatırım ve Insaat Organizasyonu…show more content…
Using PESTEL method was carried out the analysis of factors of external environment and level of the competition in the airline industry of Kazakhstan, which gives the chance to say about the expected competitive position of new budget air carrier. Besides the analysis of factors of external environment reflects possibility of creation of competitive advantages that have to be considered when developing strategy of new budget air carrier on the market of Kazakhstan. Within the carried-out SWOT analysis was proved the strategic recommendation of realization of strategy of the cost leadership (optimization of expenses and increase in number of the transported passengers) with the subsequent transition to realization of strategy of diversification and…show more content…
People. It remains the scientific, cultural, historical and financial center of Kazakhstan. The city's economy is diverse and is represented by the financial services, food, light industry, transport, etc. Oil and gas industry, objects that have previously resided in the former capital, is now transferred to the Atyrau and Aktau. Astana is now the capital and political center of the country, its population is 776,000 inhabitants. The city is expanding rapidly and is preparing to become a major center of the country, with the support of the President of Kazakhstan, Mr. Nazarbayev. Astana will host Expo 2017, which should raise the interest of the international community to the country and improve the reputation of
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