Table of Contents Cover Page Assignment Task Table of Contents 1.0 Introduction 1.1 Company Background 2.0 Microenvironment Analysis 2.1 Microenvironment 2.1.1 The company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural
12 The Micro Competitive Environment 13 Threat of New Entrants 14 Bargaining Power of Suppliers 14 Bargaining Power of Buyers (Customers) 15 Threat of Substitute Products or Services 15 Industrial Rivalry 15 Strategic Choice 16 Porter’s Generic Strategies 16 Cost Leadership 17 Cost Focus 18 Broad Differentiation 18 Differentiation Focus 19 Vision and Mission Statements 19 Strategic Implementation 21 The Product Life Cycle 21 Introduction Stage 22 Growth Stage 22 Saturation Stage 23 Decline Stage
“A sly rabbit will have three openings to its den” it’s an old traditional Chinese proverb. The same applies to strategy. In this fast growing and dynamically changing business world a single strategic plan won’t suffices lifetime for any industry. To be strategic means to have a foresight. Defining an objective and achieving it by going against the hurdles. It is difficult for an organisation to foresee into the future in this rapidly changing business world, problems such as globalisation, rigid
Apple’s Main stakeholders are, Employees Top stakeholders group. Includes carrier development and fair compensations. Addressed by the number of the training and development sectors. Customers Second priority is stakeholders. Includes the affordable and the features of customers expected. Customers are the most valuable thing for the company. Investors Fulfil the demands of them considering as a major stakeholders. Communities It includes the interests such as environmental programs and community
The paper is about the Corporate Strategy of Apple Inc Leadership and Innovation. People have selected Apple Company to work on, as it is a brand and it is very famous. Apple has one of the major brand names within the technology business all over the world. Apple is focused to improve latest products, which will make the implementation of technology simple and additional excellent. Apple presents simple use product to the hand of the customers. Its products are small, light, and simple to carry
Therefore, the key drivers of a global wearable device industry are innovative products, ease of carrying, wearable devices being used for business purposes and the ease of entry of new players. In recent years, we have seen the entry of many small companies in different application sectors with state-of-the-art products using wearable technology. Market research reports have shown that the wearables device industry was growing faster than any other consumer segment electronics segment from 2010 to 2014
Apple Inc. was established in 1977 as a company which manufactures mobile phones, personal computers, and portable music players. In addition, it also sells software, networking solutions, and peripherals. Among the products that the company sells include iPad, Apple TV, Mac, iPhone, and OS X and iOS operating systems. Apple Inc is an American based multinational company with its headquarters situated at Cupertino, California. It has been established that the company is the second leading information
LSM The impact of intellectual property rights on preserving the competitive advantage. A case study of Apple Inc’s iPhones . Word Count: 14,014 Abstract The world today has rapidly developed into a services industry where knowledge is power. Knowledge provides means of acquiring newer technologies which then businesses can then use to create new products. In this context, IPRs become a valuable asset that firms can use strategically to lessen or prevent competition. IPRs are basically
(a) Identify THREE (3) primary reasons for entrepreneurs starting their own business. Explain each of them. (6 marks) The three primary reasons for entrepreneurs starting their own business are they desire to be their own boss. Besides, they also desire to pursue their own ideas, and realize financial rewards. The first of these reasons is entrepreneurs desire to be one’s own boss. This is given most commonly. This doesn’t mean, however
Introduction In the beginning of the year 2009 Blackberry's phones had a market share of over 20% in the global smartphone market. Since then has decreased to a point where one of the biggest market research company Kantar considers it ”too low to small to be counted”. Since the figures are so excessive it is obvious that the major decrease in Blackberry's market share is not only due to the growth of the market and/or entrance of other brands but also the decrease of Blackberry’s product. Major