NTRODUCTION Apple Inc. is a American company which manufactures computer software, personal computers, cell phones & consumer electronic products. The world's renowned products by Apple are: the Macintosh line of personal computers, the iPhone, the iPod and the iPad. By August 2010, 301 retail stores in 10 countries were operated by Apple Inc. The Apple consists of various software which are as follows: the Mac OS X operating system, Final Cut Studio, Logic Studio, productivity software (iWork suite)
organisation. Different industries will have different critical success factor CSF. Unique Design Capability: Apple came up with unique design in the market after a very long time with a touch screen and pad. Since then Apple’s design have constantly attracted customers be iPad, iPhone, iPod has dragged customers through there looks too. And been step ahead of its competitors. Researcher and Development: Apply has one of the finest research and development departments. A separate building Infinite
Table of Contents Cover Page Assignment Task Table of Contents 1.0 Introduction 1.1 Company Background 2.0 Microenvironment Analysis 2.1 Microenvironment 2.1.1 The company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural
the products in the development stage. Apple also recognises that decline is inevitable – one day they will have to stop selling the iPod. But they are more than prepared for this – the iPhone is almost a direct substitute for the iPod, while the Apple Store is becoming more and more orientated to iPad and iPhone
responsibilities that a management must complete, however the four functions of management are planning, organizing, leading, and controlling (PowerPoint). In order for the company to be successful the management must meet all four functions. In some case not all four functions are met to expectation, so it results in the company to be not as successful as it could be if they excel in the four functions.
Without going back entirely on "The Adventure of Apple" from 1976 to today, one wonders how a company have succeeded in creating a new need. During this project we will analyze this new term need, before devoting the largest part of our study to the field of marketing the company and the various strategies put in place (Michael, 2009). Apple‟s Strategy Firstly, the specific existing strategy used by Apple Computer Inc. is the differentiation strategy (Innovation and Creative strategy).
subscriber identity (IMSI, which can identify a user internationally), social relationships, life style, preferences or behavior patterns. An iPhone screen shows what identity-related information could be collected .What is worse is that these pieces of identity information could be collected anytime and anywhere with or without consumer's consent. An iPhone could send location information automatically back to Apple; and location information can be automatically sent back to Google. The potential