present services and products; create new services or product and devise quality services and products. In this report, a new product idea has been devised and is detailed with the description of the selected firm. (Falcis, 2012) About the Company-Apple Inc The company considered
the company and their history background. This report will also include the PESTEL Analysis, Porter's 5 Forces as well as some strategic recommendations for the company. Looking into the technology market, we have chosen Apple as the topic of the report. Apple is one of the largest company in the technology market and also leading the market too. Company’s Background Apple Inc., which is commonly known as Apple, is a technology company that develops their own consumer electronics, computer software
NTRODUCTION Apple Inc. is a American company which manufactures computer software, personal computers, cell phones & consumer electronic products. The world's renowned products by Apple are: the Macintosh line of personal computers, the iPhone, the iPod and the iPad. By August 2010, 301 retail stores in 10 countries were operated by Apple Inc. The Apple consists of various software which are as follows: the Mac OS X operating system, Final Cut Studio, Logic Studio, productivity software (iWork suite)
Table of Contents Cover Page Assignment Task Table of Contents 1.0 Introduction 1.1 Company Background 2.0 Microenvironment Analysis 2.1 Microenvironment 2.1.1 The company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural
LSM The impact of intellectual property rights on preserving the competitive advantage. A case study of Apple Inc’s iPhones . Word Count: 14,014 Abstract The world today has rapidly developed into a services industry where knowledge is power. Knowledge provides means of acquiring newer technologies which then businesses can then use to create new products. In this context, IPRs become a valuable asset that firms can use strategically to lessen or prevent competition. IPRs are basically
The paper is about the Corporate Strategy of Apple Inc Leadership and Innovation. People have selected Apple Company to work on, as it is a brand and it is very famous. Apple has one of the major brand names within the technology business all over the world. Apple is focused to improve latest products, which will make the implementation of technology simple and additional excellent. Apple presents simple use product to the hand of the customers. Its products are small, light, and simple to carry
Table of Contents Summary 4 Introduction 5 The Seven S Models for Strategic Planning 7 Strategic Analysis 8 Analysis of the Remote Macro Environment 10 Sociological factors 11 Technological factors 11 Economic factors 12 Political factors 12 The Micro Competitive Environment 13 Threat of New Entrants 14 Bargaining Power of Suppliers 14 Bargaining Power of Buyers (Customers) 15 Threat of Substitute Products or Services 15 Industrial Rivalry 15 Strategic Choice 16 Porter’s Generic Strategies 16 Cost
is a name, then IBM - an abbreviation, Apple for computers - is a word, etc. They may also be figurative elements like that of the Shell oil company. The concept of trademarks is more or less uniform all over the world. A trademark must have two distinct characteristics that it should be distinctive and it should not be deceptive. A trade mark like
Give an example of a company which is currently facing the challenge of deciding whether to become more vertically integrated or less integrated. Apple is currently facing the challenge of becoming more vertically integrated or not. As labor costs are rising in China, it is becoming more and more expensive to manufacture Apple products in China. They are looking into taking over the manufacturing process of the currently outsourced components by manufacturing these at a plant in Texas
Internal Audits 3.0. Organizational Resources/Capabilities/Competencies Assessment 4.0. SWOT Analysis Table Strength 1. Strong Brand Image. 2. Strong market leadership for a wide range of Products & Services. 3. Strong Financial Performance for Research & Development. 4. Strong Brand Loyalty by its Customer. Weaknesses 1. Expensive Products. 2. Apple’s products & services are incompatible with others. Opportunities 1. Expend current distribution network. 2. Rises of demand for smartphones and tablets