Both of these factors depend on one another and it affects business. With better educated people in Thailand, the country is able to lead to higher productivity alongside better business opportunities, offering better comparative advantage. Assessing the Political-Legal Environment Firstly, before is able Forty Licks to expand their business globally to Thailand and penetrate into their market, the company must study and understand the influence of their government and regulations. This
Table of Contents List of Figures ii List of Tables ii ACRONYMS iii 1. INTRODUCTION 1 1.1 Background 1 1.2 Research problem 2 1.3 Problem owner 2 1.4 Justification of the study 2 1.5 Research objectives 2 1.6 Research questions 2 1.7 Conceptual framework 3 1.8 Definition of concepts 4 2. LITERATURE REVIEW 6 2.1 Value chains concepts and chain upgrading 6 2.1.1 Value Chain Concepts 6 2.1.2 Challenges in Sunflower Value Chain in Tanzania 7 2.1.3 Chain Upgrading 8 2.2 Agricultural marketing 9 2.3 Major
OF THE TOPIC BROAD AREA OF THE STUDY Consumer awareness of covering the customer the impression that awareness and consciousness about the company or its products. Customer perception is usually affected by advertising, reviews, public relations, social media, personal experiences and other channels. Perception is broader. It is a complex process, and the fact that a person in which to stimulate the surrounding tissue and has a meaning to it. Perception describes three steps, namely, complex and dynamic