Technology Acceptance Model

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Introduction Technology has been used for so many years in education. Technology allows its user to become more independent and aggressive in finding knowledge. For the past few years, Massive Open Online Courses (MOOC) has received special attention in the education world. The unlimited boundaries of knowledge-searching have definitely made MOOC as one of the choices in learning and teaching online as it is an online learning course that is open freely. Although there are many challenges in adapting MOOC into the education world, one prominent challenge comes from the Key Performance Indicators (KPI) set by the Ministry of Higher Education of Malaysia (MOHE). As MOOC Malaysia is the Ministry’s priority agenda under Surge 9: Globalized Online…show more content…
Understanding the reasons behind the rejection of new information in technology has been the utmost challenge in the study of technology (Park et. al 2007). Technology Acceptance Model (TAM) introduced by Davis (1989) is considered as one of the most cited theoretical frameworks and therefore used in this research. The model is an attempt to derive the determinants of computer acceptance that is general, capable of explaining user’s behaviour across a broad range of end-user computing technologies and user populations, while at the same time trying to be parsimonious and theoretically justified (Melor et. al 2010). The model also suggests that user’s perceptions of usefulness and ease of use determine attitudes towards using an online tool (Jowaty 2014). By using TAM, it could help to determine the success or failure of MOOC as an online tool to support teaching English subject as perceived usefulness of technology could become the strongest factor that influences the intentions if users to adopt technology (Teo…show more content…
They are working more flexible schedules. The empirical research done for this study revealed that the top five motivating factors in choosing MOOC course were as follows: (a) It fulfills the need for increased flexibility; (b) It fulfills the need for geographical independence; (c) Web-based environment can potentially offer many opportunities for enriching the adult learning process - can have the world at your fingertips; (d) E-learning suits the rapidly changing nature of knowledge; and (e) E-learning offers temporal independence (teaching and learning can be done anytime convenient to the

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