5. Conceptual Model The Technology Acceptance Model, the Diffusion of Innovations Theory and the Theory of Reasoned Action were adapted to elaborate a new conceptual model in order to explain the phenomena of adoption and diffusion of digital marketing strategies in SMEs from the consumer behaviour perspective in developing markets (see Figure 5). Therefore, several elements of these theories were retaken. The Technology Acceptance Model is central for the theoretical framework, since it is the
3. What can be done to eradicate terrorism negative influence on Nigerian domestic and foreign policies? Literature Review Many reports, dissertations and articles have been written on issues relating to acts of terrorism, including the domestic and foreign policies of various countries. However, pursuant to the topic, the literatures used for this study shall be taken from those literatures that are meant to educate all aspects of terrorism influence on Nigerian domestic and foreign policy in a
CHAPTER 2 LITERATURE REVIEW 2.0 INTRODUCTION Within the internet banking services, researcher has indicated various determinants or drivers that have a positive effect on factor influences the acceptance the decision. Four widely used models or theories are reviewed and discussed in relation to internet banking services. These are theory of Theory of Reasoned Action (TRA), Theory of Planned Behaviour (TPB), Diffusion of Innovation Theory (DOI) and Technology Acceptance Model (TAM). In the
present and future decisionmaking needs. The ADHR thought that CDC is at the discoverer stage of KM maturity because the organization emphasizes use of brainstorming sessions, biannual performance review meetings, development of action reviews, and presentation of annual management plans, by top management. The ADHR stated, “CDC allocates 1% of its operating budget to formal training and learning activities, but in terms of knowledge management activities, it is difficult to state because they are