Student Recruitment Strategies

920 Words4 Pages
Over the past two decades, The numbers of international students have travelling to other countries for education in both public and private universities have increased. Universities have increase their popularities in creating more awareness of there education programmes and giving additional benefits to encourage students choose them as their place of study. Universities in developed countries are opening branches in other countries and partnership programmes with other universities to provide them with the same degree. Their aims are to increase there profits and maximize education in global scale.. International students can be define as a student who leave in other country other than his own in the aim of studying as a student. (Paige,…show more content…
With the high demand in education industry which leads to competitions as a result, educational institutes are focusing on student satisfaction by creating strategies to recruit more students and creating a comfortable learning environment. Extra personal in servicing field are hired and extra departments are created to assist the students. There aim is to satisfy the student as accomplishment concepts of retention and recruitment strategies. (DeShieldsJr, Karaet al. 2005, Helgesen and Nesset 2007). The universities can satisfy their students by providing them with good student services and this is the most effective way of securing advantages in today’s international student recruitment markets. (Huang, Binney et al. 2012). A satisfied increase the advantage of the university in recruiting new students by giving good recommendations to others who are interested in studying. This gives the university an edge over his competitors but also the university have to make sure the students are always…show more content…
Also, there are written works accessible in regards to researches for students perception of Service Quality‟. However, the larger part of these researches were conducted on students in advanced countries like UK, Australia, New Zealand and the United States. As to that they are little written research on developing countries. (Athiyaman 1997, Oldfield and Baron 2000, Joseph, Yakhou et al. 2005, Kao 2007, Hasan, Ilias et al. 2009). Regardless of the high numbers of the researches conducted, only few jornals have been published about University Service Qualities in Malaysian (Wei and Ramalu 2011). Also, it is important to define the perceived factors to study the service quality that will eventually determine students‟ level of satisfaction, in this case, among one of the Malaysian public universities. A higher quality of service, perceived value and high levels of satisfaction can result in positive behavioral intentions and ultimately loyalty. In general authors agree that service quality, customer satisfaction and perceived value are important part of brand loyalty Factors such as service quality, consumer satisfaction, and value are frequently viewed as integral part of customer loyalty (Chen,
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