Sponsorship In Event Management

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It is a very often question asked by many that why do people approach an event management company, the answer is very simple as often individuals find that they lack the expertise and the time to plan or manage events themselves. It is believed that independent planners/ managers can step in and give these events the attention they deserve. When we talk about event managers or planners, it is very important to know what are the traits these individuals need to survive in this industry and it is as follows. • Organization abilities • Attention to the details • A stout heart • Nerves of steel • Decision-making ability • Good communication skills • Sociable skills/ Extroverts/ A liking for people • Creativity and Innovative Coming to the outside…show more content…
This is a fairly new phenomenon in the world of events, but it has been commonplace in sport and the theatre for many years. Saturation in the mass media has forced companies to seek other means of reaching the consumer. Sponsorship and cause-related marketing is one of those means. Sponsorship is becoming the fastest-growing medium in the market. When compared to advertising and sales promotion, sponsorship expenditures since 1983 have grown at a much faster rate. In the 1990s, a new concept of sponsorship and cause-related marketing began to emerge. Short-term sales-related promotional sponsorships began to be replaced by sponsorship and cause-related marketing integrated into the very identity of…show more content…
According to IEG’s Complete Guide to Sponsorship, "Sponsorship should not be confused with advertising. Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium. It promotes a company in association with the sponsee." A large number of events these days use sponsorship support to offer more exciting programs and to help defray rising costs. Sponsorship allows you to reach specifically targeted niche markets without any waste. In addition, it is a powerful complement to other marketing programs, in addition to having a dramatic influence on customer

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