Technology Starbuck has come a long way and one factor that has helped it develop from one level to another is incorporation of technology in its operations. Starbucks still has its headquarters in Seattle, Washington, but its operations are worldwide. The geographical diversity has not altered the high quality of the products this company offers to its clients because the company has invested a lot in technology. Through technology, the company is able to communicate clearly the values of the company
For Starbucks to become famous and achieve such success as it is today, it is not only due to the quality of Starbucks’s products offer to the marketplace but also its customer service. During the presentation of group six, they had said that a smart business was the one whose priority was to take care of its customer. And, in order for businesses to perform better, they need to clearly understand what their customers’ needs. We strongly agree with that customer relationship management is extremely
combination of hardware, software, infrastructure and trained personnel organized to facilitated planning, control, coordination and decision making in an organization. According to Margaret Rouse, definition of IT (information technology) is a term that encompasses all forms of technology used to create, store, exchange, and use information in its various forms (business data, voice conversations, still images, motion pictures, multimedia presentations, and other forms,
age of “Transparent marketing” where companies are expected to be transparent, open and honest about their products and processes because one way or the other, the consumers are going to know about the reality of things from internet or any other social media channel. Applying transparency in marketing has a positive effect on sales of MNC’s. The basic aim of this research is to find out what will be the effects of transparent marketing in Pakistan and the factors that are making consumers more empower
improve upon and educate them about the ways to do so. STEPS OF PUBLIC RELATIONS 1. Fact finding: A public relation officer must always be aware of all the corporate objectives of the company they are working for, The client’s needs and some media relations. He/She should also be able to know the Strengths, weaknesses, opportunities and threats to the company and all the fact about the client as well as their own company. 2. Planning: Planning the strategies according to the desired results
‘not really good’ for health. The switching cost are very low, people who concern about their health can choose to drink mineral water instead of a can of Coke. According to Wallop.H (2015), the Peter Lawrie ‘Coke addiction’ case surfaced on mass media which lead to people questioning is the ingredient makes consumer addictive to Coke. (The Telegraph) Although the threat of substitute product is great, throughout the year Coca-Cola has been invested a lot in their marketing campaign and their product
Critical evaluation of the strategies E commerce has made and issues, traditional retailing is facing : (Ravish , (26)) E-commerce and m-commerce has emerged as a big change in the retailing industry. The main drivers of e-commerce include: • The search for value and convenience in E-shopping. “People shop online for convenience, not for price” Convenience is the primary motivation for online shoppers. Price is secondary. One don’t need to get dressed and drive to your favorite store, they can