development of the STB as the NTO. Singapore Tourism Board (STB), which was formally known as Singapore Tourist Promotion Board (STPB), was formulated to increase Singapore's attractiveness to tourists. It's primary roles were to coordinate activities with tourist enterprises, enhance and develop the infrastructure and superstructure of tourist facilities and attractions, regulate policies and standards within the tourism industry, and continually market Singapore as a tourism destination. Over the years
1. Problem/Issue discussion Tourism sector is main source of foreign currency exchanges to Malaysia compare to manufacturing sector. In this article study about the last decade several events that represented the potential shocks to multinational tourist arrival to Malaysia. The problem of this article is to study whether shocks have permanent or transitory effect on tourist arrivals in Malaysia. One aspect of tourism in Malaysia that has not been considered is the effect of shocks to the time
Introduction Korea now is enjoying a golden stage of its tourism development. According to Business Korea, data from the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO) indicates, "the number of foreign tourists visiting Korea surpassed 10 million in 2012. [It] happened 30 years after the figure exceeded one million for the first time in history in 1978, recording 1.08 million". 2 Especially, the number of tourists has been double-digit growing since 2009. In
Tourism is one among the major segments which the new government is seeking at to boost the economy of the Nation. After realising that, the MICE segment can be the best game changer for the growth of the tourism, the ministry of tourism also adopted an approach which is aggressive to promote the segment. The new tourism policy in fact have to be released anytime soon has identified MICE as the leading growth driver for the tourism industry in India. MICE is the new buzzword which relates to varied
The key issue I will be targeting is about the issue of bullying amongst youths in Singapore. By definition bullying refers to repeated forceful acts of threats, coercion, abuse, intimidation and dominating others with the purpose of inflicting harm or fear on the victim. (Ng, Rigby, 2010) Bullying stems from the real or perceived power disparity between two or more groups. It is important to understand that bullying is not only carried out physically but also mentally through avenues such as verbal
Design and Implementation: Best Practices for Empirical Research. In: Polytechnic University, European and Mediterranean Conference on Information Systems. Valencia, Spain, June 24-26 2007. Gratton, C. and Jones, I., 2010. Research methods for sport studies. 2nd ed. Routledge Publishers, London. Grönroos, C., 1990. Service Management and Marketing. Lexington, MA Grönroos, C., 1994. Quo Vadis, Marketing? Toward a Relationship Marketing Paradigm. Journal of Marketing Management, 10(5), pp.347 -
The word “Globalization” is somehow very familiar with us who live in this modern era. However, many people are still questioning what is the actual perceptivity of this term. To be sure, globalization does not only affects one aspect of life but it influences many of them. In general, globalization refers to a more interconnected world that caused by the advancement in technology and communication field that has several impacts in the world economy, politics and also culture. Yet, in this essay
business have following in common characteristics: • Product presence in different markets globally • Production bases across different countries • Diverse human resource • Investment in international services like advertising, banking, retailing, tourism, construction etc. • Transactions involving intellectual properties such as copyrights, patents, trademarks and process technology International business is
ADVERTISING: A STUDY OF TV ADVERTISING FRAMEWORKS OF SELECTED OIC COUNTRIES USING THE HIERARCHY OF INFLUENCES MODEL by, Dr. Aida Mokhtar, Dr. Selvarajah Tharmalingam, and, Dr. Sofiah Samsudin International Islamic University Malaysia INTRODUCTION When Islam and life are intertwined for Muslims who are guided by the Islamic principle ‘enjoining good and forbidding evil’, the inculcation of Islamic values in the production of advertising messages for the Muslim audience is crucial. Previous studies have not