Singapore Tourism Board Case Study

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Background and development of the STB as the NTO. Singapore Tourism Board (STB), which was formally known as Singapore Tourist Promotion Board (STPB), was formulated to increase Singapore's attractiveness to tourists. It's primary roles were to coordinate activities with tourist enterprises, enhance and develop the infrastructure and superstructure of tourist facilities and attractions, regulate policies and standards within the tourism industry, and continually market Singapore as a tourism destination. Over the years, STB has greatly expanded from a headcount of about 25 staff in Singapore, to an impressive 300 staff in its headquarters, and 20 regional offices worldwide. That is just one of the examples of how much it has developed tremendously into it's current comprehensive list of members which overlooks all aspects of tourism happening in Singapore. Comment on how the organization is structured and how this contributes to their effectiveness as an NTO. Credits: An organization can be arranged by using a variety of structures, which then determines how the organization will function and perform. In a functional structure, any organization will be divided into…show more content…
As the lead government agency for the business events sector in Singapore, the Singapore Exhibition & Convention BureauTM (SECB), which is a part of STB, is responsible for shaping and retaining Singapore's exceptional reputation as one of the world's best business events destinations. Singapore's combination of excellent infrastructure, efficiency, vibrant business ecosystem, knowledge networks, and strategic location in Asia are key attributes for meeting planners selecting the city as a host destination for their

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