Korean Tourism Case Study

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Introduction Korea now is enjoying a golden stage of its tourism development. According to Business Korea, data from the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO) indicates, "the number of foreign tourists visiting Korea surpassed 10 million in 2012. [It] happened 30 years after the figure exceeded one million for the first time in history in 1978, recording 1.08 million". 2 Especially, the number of tourists has been double-digit growing since 2009. In year 2014, the figure is forecasted to increase by more than 16 percent compared to in year 2013. It is the biggest growth since 2004 when recorded 22.4 percent. 2 It is a non-argument that the growth of number, in a large part, is due to the…show more content…
The study aims to identify the effects of Korean dramas on drama induced tourism among Japanese people. The study site, Nami Island, is a must-visit site for Hallyu tourists because it was featured in the drama Winter Sonata. Total of 320 questionnaires were collected, and 308 among them were analyzed with delete of 12 incomplete questionnaires. Respondents showed high scores in the option "I came here because I wanted to see the beautiful scenic backgrounds of the featured destinations"; it shows Korean drama's positive effect on Japanese tourists tour motivation. In addition, younger age groups gained high scores also in options like "I'd like to meet actors or actresses first-hand" or "I'd like to partake in activities relating to star fan clubs". 13 The study claims to prove the existence of Korean dramas induced tourism among Japanese; Korean TV series act as positive push factors for tourism. However, as far as I'm concerned, their conclusion is suspicious because the number of respondents attended survey was too small to be effective and representative for all Japanese tourists. Moreover, it's conducted just at the time when appeal of Winter Sonata reached its peak. Hence they are not sure about whether or not it is a temporary or flickering phenomenon which is going to evaporate easily…show more content…
Have you ever watched Korean dramas? Yes: 98.99%; No: 1.01%. 3. Will you buy related products because of your beloved Korean stars? Yes: 82.32%; No: 17.68%. 4. Will you go visit Korea because of Korean dramas? Yes: 76.77%; No: 17.68%. Conclusions Based upon official data collected by tourism organizations, the case studies, and actual observation of Chinese visitors, a clear growth occurred following the in number of Chinese tourists to Korea, particularly female tourists Future Studies There's not yet a survey in China was conducted to collect enough amount of data to effectively prove people's propensity to visiting Korea depends on prosperity of Hallyu. According to Korea Tourism Organization (KTO) and Baidu Inc. (China's largest search engine) joint data, "55 percent of netizens who typed 'Korea tour' into the search engine were female, with women in their 20s and 30s most interested in travelling to South Korea". 1 Also from the survey by The Beijing News and Sina we notice that more than 90 percent of respondents are female. It leads us to consider whether the magic of Hallyu only works on female in China; whether will China-to-Korea tourism be boosted if Hallyu A research on male's tour motivation to visit Korea is

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