CHAPTER THREE 3.0 Research Methodology 3.1 Research Design This section describes the major procedures that will be used in carrying out the research. This study is multi-site mixed method case study that will employ a Concurrent Triangulation Mixed-Method design. Using a multisite mixed methods approach, the study will strive to appraise selected peri-urban settlements situated on the fringes of Port Harcourt. 3.1.1 A Multisite Mixed Methods Approach A Multi-site case study investigates a defined
A research paradigm could be considered as a framework based on people´s philosophies and assumptions about current knowledge. The paradigm guides how research should be accomplished and there are mainly two fundamental paradigms that are used; positivism and interpretivism (Collis and Hussey, 2014). Positivism is associated with deductive theory and quantitative methods whereas interpretivism is associated with findings being derived from qualitative methods. This motivates the reason to choose
0 Introduction Data collection methods are generally classified into two, a qualitative method and a quantitative one. This can be seen as a conventional classification, somewhat of a distinction which can be helpful to writers but at certain instances may also be misleading. Many students and scholars come to realise in their studies, that they are not fully aware of the distinction arising between these two research methods. A common mistake is thinking that these two terms are identical and may
Advertisement plays a critical role in the gender images among the society. The aim of the research is to analyze the portrayal of gender images in print fashion advertisement and attempt to discuss the effect that images of advertisement brings to society. In order to address the question, content analysis was used in both quantitative and qualitative approach as well as survey. Kassarjian claimed that through analyzing the historical documents, such as advertisements, would be able to find out
This paper begins with a discussion of quantitative and qualitative paradigms and how it can have an effect on the way research is conducted followed by the researchers own choice of paradigm. Next, the paper offers an opposing view of the philosophical framework chosen. Qualitative approach is used to research the reasons, opinions and motivations. It is seen as exploratory research that could provide insights for the problem at hand. It also allows to find trends and more in-depth knowledge of
3.2.1 Quantitative research Quantitative research is a means of utilizing questionnaires, surveys and analysis to collect data that is reviewed and arranged in various ways that enables the data to be distinguished through statistical evaluation (Hittleman & Simon, 1997). Conducting quantitative research assists the researcher to quantify variables in a sample of concern or a question and thus demonstrate the relationship between variables using the corollary statistics such as correlations, relative
analysed keeping in mind the time frame and scenario of asking the questions. Motivation in Business Research What does it take to excel in business research? Is it a fire in the belly to achieve and proceed faster or a bad failure and those after-effects that frighten you? This is a very big question every business needs to answer in order to realize the importance and need for business research. Only when one understands the different motives, can that reason be channelized in order to gain momentum
Chapter 3 Methodology In public health research, there are two specific paradigms or design. It could be a qualitative or interpretative design or a quantitative or positivist design. These designs direct the kinds of literature review and the direction to take in the research process.(Greenhalgh, 2001). Following my research questions, the qualitative design is a good design to use. The qualitative design is empirical; it observes what people in a population feel about a particular condition. It
A qualitative research methodology is employed in the study. Qualitative research is defined as “the effort put by researchers in an activity to find out the witness on the globe or environment”. (Denzin. 2005). Van Mennen (1979) defined qualitative research as an “umbrella term covering an array of interpretative techniques which seek to describe, decode, translate and otherwise come to terms with opinions, motivations, feelings and drives behind people’s behaviors and habits. Instead of measuring
Section III. Choice of Research Method: Quantitative, Qualitative or Mixed? The selection of data analysis techniques to deal with research questions or hypotheses and the techniques chosen for the data collection is informed and guided by what we call the research method. Hence, research method is a procedure, and also the analytical techniques to be chosen and the methods to be chosen will also be dictated by the choices of the methodologies made and by the theoretical framework (Sumner and Tribe