THE ISLAMIC EMBRACE OF ADVERTISING: A STUDY OF TV ADVERTISING FRAMEWORKS OF SELECTED OIC COUNTRIES USING THE HIERARCHY OF INFLUENCES MODEL by, Dr. Aida Mokhtar, Dr. Selvarajah Tharmalingam, and, Dr. Sofiah Samsudin International Islamic University Malaysia INTRODUCTION When Islam and life are intertwined for Muslims who are guided by the Islamic principle ‘enjoining good and forbidding evil’, the inculcation of Islamic values in the production of advertising messages for the Muslim audience is crucial
To start with, there is no doubt that television's influence on culture and society has always been widely acknowledged for many years. It has tremendous consequences on the way we think and even interact, providing us with a range of content which is widely consumed by a demographically diverse audience. Having said so, it is significant to clarify that the correlation between the television and its audience has changed gradually and progressively to a great extent. To elucidate more, the role of
lack of social engagement, etc) is that our competitors have a better chance at earning the business of prospective clients. (MultiView Advertising) Should a client be in the selection phase, they will choose one of the competitors because of the quality of their online look and
language of advertising is not a new phenomenon. However, the present study is distinctive and contributory in certain ways. It aims to present characteristics of the language used in commercial advertising in Yemeni print media and to find out how language is used to work in these advertisements. In order to do so, for the sake of clarity, discussion of basic linguistic concepts, like word, phrase clause sentence and meaning have been introduced. It is the first study in advertising in Yemeni print
Peculiar from Advertising The structure of English language in advertising of the Yemeni print media has a peculiar form. Many factors predispose the copywriter (i.e. one who writes advertisements) to choose his vocabulary. This, in some sense, implies that the copywriter does not have a free flow of lexical items. For example the copywriter puts into consideration the language variation as regards the target audience. He also ensures that his choice of language and content meets the four basic
Recall is remembering of the contents of the advertisement seen.It is to recollect what has been heard and seen in advertisements.It is a measure of advertising effectiveness where a sample of respondents are exposed to an advertisement and then at a later point in time asked if they remember the advertisement. Ad recall is normally on an aided or unaided basis. Aided recall is when the respondent is told the name of the brand being advertised. Rik G.M. Pieters (1999) presents in the study that
Some critics are more concerned with the categorical component of these classification systems, and socioeconomic rank. Some consumers are assumed by these systems to be “high-value prospects”, offered deals and discounts regularly, while regarding “low-value” consumers as “waste.” To put this in perspective, a discount on hotel stay may not wreak much social separation, but at the point where this marketing algorithm considers “low-value” consumers as not worth of receiving promotions or upgrades
concepts now measured in concrete, observable terms. (Riffe, Lacy and Fico, 1998) Quantitative and qualitative content analysis Pictures are used to convey one or more meanings, often in combination with text and, as such, can be subjected to content analysis either by themselves or by looking at the relationships between images and text. (Marsh and White, 2006) Proponents of qualitative text analysis point out factors that have a major bearing on audience interpretation and likely effects, include: •Prevailing
Confirmatory factor analysis (CFA) is a statistical tool which is used to classify the similar things together where as regression analysis is used in this research which tested the conceptual model and hypothesis . regression analysis is a method that investigate functional relationship between variables . 3.10 Model Hypothesis H1a: Consumers perception of a brand advertising spend have positive significant effect on perceived quality H1b: Consumers perception of a brand advertising spend have positive
one percent increase to account for and below our close competitor in the period #1. Further, we analyzed the consumer perception of our brand to determine a visible pricing policy and sustain a steady growth also, provide value to consumers. Our analysis of competitors and other market forces allowed us to systematically increase the products price per demand and inflation. Therefore, at the end of period #8, our final MSRP for Allround was fixed at $5.65, Allround+ at 5.25, and Allright at 5.65