regulatory framework. Research philosophy can be defined as development of research knowledge, background and nature (Saunders, Lewis and Thomhil, 2007). According to Bryman and Bell (2003), philosophy can be divided into two main parts as Positivism and Interpretivism. Saunders et al (2009), came up two more philosophies as Pragmatism and Realism. Researcher will use Pragmatism as the research philosophy as it takes both internal and external views into consideration. It also adopts objective and subjective
As indicated by Schiffman et al (2008); essential sympathy toward quantitative research, which is otherwise called positivism, is foreseeing customer conduct. Quantitative research is by and large used to test theories and hypothesis that are "generalizable crosswise over settings" (Amaratunga, D. 2002). Onwuegbuzie (2005) clarifies that anticipating conduct with quantitative
How can Electric Castle Festival target international market in terms of marketing and event experience? Introduction The Electric Castle Festival is the biggest music festival in Romania so far(http://www.electriccastle.ro/en/dailylineup). It takes place in the North-Western part of the country, on the outskirts of Cluj city (in Bontida commune)where the ruins of the Banffy Castle are situated. Cluj is considered a metropole, the third biggest city in Romania with a population of 500,000(out of