chapter explains the different techniques that have been used while conducting this study. The research methodology defines what the activity of research is, how to proceed, how to measure progress, and what constitutes success. According to Fisher (2007) methodology is the study of a whole academic field. It is a stepping-back from a subject and a consideration of it at a broader and deeper level. Research design relates to the choice of strategy to gather data needed for a study to produce the wanted
In the criminal justice field research and proper collection of data plays an enormous role. M.U.S.E defines research as a process of investigation, examination of a subject from different points of view (M.U.S.E, 2017). Using the proper research method helps determine how well criminology and criminal justice study crime ( E.Fritsch., C. Trulson., A. Blackburn, 2014). Researchers use well known methods to achieve answer to their question. Their methods and observation is easily done in way
Nowadays people often do research for several different purposes. Research can be carried out in different methods such as qualitative and quantitative research. Research is the systematic investigation into existing or new knowledge. It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems and support theorems. Qualitative research is the collection of data from smaller group of people rather than a large sample of population as the information
integrated research in public health (PH) has reviewed in further depth the two branches of research described as the positivist (quantitative) and interpretivism (qualitative). My approach as a PH researcher will define the research question based on a quantitative, qualitative or a mixed-methods approach. Prior to this module, knowledge about providing a rationale for the method selected and understanding the best method to use to answer the research question was biased towards a quantitative approach
0 Introduction Data collection methods are generally classified into two, a qualitative method and a quantitative one. This can be seen as a conventional classification, somewhat of a distinction which can be helpful to writers but at certain instances may also be misleading. Many students and scholars come to realise in their studies, that they are not fully aware of the distinction arising between these two research methods. A common mistake is thinking that these two terms are identical and may
Section III. Choice of Research Method: Quantitative, Qualitative or Mixed? The selection of data analysis techniques to deal with research questions or hypotheses and the techniques chosen for the data collection is informed and guided by what we call the research method. Hence, research method is a procedure, and also the analytical techniques to be chosen and the methods to be chosen will also be dictated by the choices of the methodologies made and by the theoretical framework (Sumner and Tribe
CHAPTER THREE 3.0 Research Methodology 3.1 Research Design This section describes the major procedures that will be used in carrying out the research. This study is multi-site mixed method case study that will employ a Concurrent Triangulation Mixed-Method design. Using a multisite mixed methods approach, the study will strive to appraise selected peri-urban settlements situated on the fringes of Port Harcourt. 3.1.1 A Multisite Mixed Methods Approach A Multi-site case study investigates a defined
Research may be defined as “an endeavour to discover new or collate old facts etc. by the scientific study of a subject or by a course of critical investigation” (Oxford Concise Dictionary, 1995). This definition clearly emphasizes the importance of methodologies as it pertains to researching a subject matter. It is for this reason that it is extremely essential that the researcher adequately considers the relative merits of a range of possible methodologies along with their associated data needs
Unlike quantitative communication research that seeks to examine objective, measurable data and causal relationships between variables, qualitative communication research concerns itself with processes and meanings that cannot always be experimentally examined. Socially constructed realities and relationships between the researcher and what is being studied are essential components of qualitative inquiry (Denzin & Lincoln, 2003). In contrast with quantitative research, qualitative approaches to validity
Advertisement plays a critical role in the gender images among the society. The aim of the research is to analyze the portrayal of gender images in print fashion advertisement and attempt to discuss the effect that images of advertisement brings to society. In order to address the question, content analysis was used in both quantitative and qualitative approach as well as survey. Kassarjian claimed that through analyzing the historical documents, such as advertisements, would be able to find out