CHAPTER 2 LITERATURE REVIEW 2.1 Introduction This chapter will explain about literature review for all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved
Table of Contents Cover Page Assignment Task Table of Contents 1.0 Introduction 1.1 Company Background 2.0 Microenvironment Analysis 2.1 Microenvironment 2.1.1 The company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural
(a) Identify THREE (3) primary reasons for entrepreneurs starting their own business. Explain each of them. (6 marks) The three primary reasons for entrepreneurs starting their own business are they desire to be their own boss. Besides, they also desire to pursue their own ideas, and realize financial rewards. The first of these reasons is entrepreneurs desire to be one’s own boss. This is given most commonly. This doesn’t mean, however
Spartan Stores is a company that wants to use its local resources and will definitely receive a high international demand. So based on that demand they need to make sure they do not fall out of stock and all their deliveries are made on time. It is not easy for a company to expand globally; they face many challenges such as finances and customs. It is important for them to have multiple supply chains, each modified to reach the needs to specific regions and need to be supported by locally
found. Criteria reference To achieve the criteria the evidence must show that the student is able to: Task no. Evidence 1 Effect of globalization on national economies. 1.1 7 2 Influence of international institutions on organizations. 1.2 8 3 Explain the role and responsibility of European union membership on the
government, changes in packaging and a high-profile marketing campaign before order was restored. It still took eight months for chocolate sales to go back to pre-crisis levels, according to a case study by the Fletcher School at the Tufts University. So far, Nestle has said that tests done in-house and in an independent laboratory show that lead content in Maggi noodles
Further, financial analysis on an aggregate basis showed that for 'Central' the Jan - March quarter was dry sales period because offers were being given during June to restore normalcy. So, the March - June quarter indicates normal sales period. A dip in sales was observed during Jan - March quarter and then discounts and various other promotional