performance of FIDA Uganda. A descriptive and cross sectional design was used. The study predominantly employed a quantitative approach but also used a qualitative approach. The study population consisted of 65 participants. A sample size of 56 was selected. Simple random and purposive ssampling techniques were employed to choose respondents. Quantitative data analysis mainly consisted of descriptive statistics (percentages and mean). Content analysis was used to analyze qualitative data. Findings revealed
their online marketing process. This investigation might also help students in selecting a particular online website for purchasing apparel. 3. RESEARCH METHODOLOGY This chapter is going to discuss about the difference between quantitative and qualitative methods of research. Author has selected quantitative method for data collection because it is suitable to the target segment for this research. Data will be collected through personally administered questionnaire, by asking questions from students
assists the researcher to quantify variables in a sample of concern or a question and thus demonstrate the relationship between variables using the corollary statistics such as correlations, relative frequencies and differences between the mean. This is mainly to test the theory. There are 3 considerable differences described between qualitative and quantitative research which are; observing the variances between clarification and comprehension
Qualitative research or method is used when one wants to about the problem deeply for example the researcher will opt for different ways to carry out the research, some of which are audiotapes, videotapes for gathering the required information. Probes can also be used in this regard. Various techniques used under this research are unstructured or semi-structured. Apart from the methods discussed above, some other methods are also used in qualitative research such as interviews, focused group discussions
This can be used by Starbucks to identify how to sustain their success and also to check their opportunities in the market. Descriptive research is used in finding the answers to questions such as whom? What? Where? When? How? How many? While exploratory research can provide description the descriptive research offers a clearer and more precise insight if the issue. Descriptive research aims to build a picture of a market, a set of customers, a social phenomenon, and a set of experiences. Causal
library has an impact on students’ academic achievement. Students who reported that they used the library more frequently were performed at high levels than the others. Out School Factor /External Factors/ One of the theories that deal with why students leave the school is a “pull out theory” which refers to factors that makes students to measure the costs and benefits of staying in schools. Employment opportunities, family liabilities and other conditions that attract students to leave schools
theoretical structure". Quantitative research requires "hard generalizable" overview information (Sieber, 1973) to use multivariate procedures for anticipating conduct. Then again qualitative research, which is otherwise called interpretivism, is centered on comprehension purchaser encounters (Schiffman et al 2008). In qualitative research assembling a theories or hypothesis is the principle objective (Amaratunga, D. et al. 2002). Rather than "hard generalizable overview information", subjective research
instrument, the data collection procedure, the pilot test, validity and reliability of the instrument, the data processing and presentation as well as the analytics techniques used for data analysis. Research design This study takes the form of a descriptive survey design to evaluate whether the competitive strategies adopted
The type of data collected in a qualitative research is non-generalizable and is primarily expressed through descriptive words, images and graphs. A quantitative research focuses more on formulating conclusive information on a topic. It quantifies and categorizes features of a topic and constructs statistical models to explain what is observed. Qualitative research is often coupled with quantitative research. Qualitative research is mostly conducted in the early phases of a
Chapter 3 Methodology In public health research, there are two specific paradigms or design. It could be a qualitative or interpretative design or a quantitative or positivist design. These designs direct the kinds of literature review and the direction to take in the research process.(Greenhalgh, 2001). Following my research questions, the qualitative design is a good design to use. The qualitative design is empirical; it observes what people in a population feel about a particular condition. It is more