Components Of Digital Marketing

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INTRODUCTION A simple definition for marketing is that it is the creation and satisfaction of demand for your product or service. If all goes well, this demand should translate into sales and, ultimately, revenue. In 2012, Dr Philip Kotler defined marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential”. Digital technologies are becoming increasingly important in most sectors of economic activity. Digital technologies are able to emulate almost every aspect of marketing communications and traditional media channels and,…show more content…
Digital marketing Source:, Difference between digital marketing and social media, Available at:, Accessed [18 January 2015] Digital marketing is building awareness and promoting a brand or product using all available digital channels. The major components of digital marketing are: - Internet marketing - Web, SEM (search engine marketing – includes SEO and Pay per click advertising), smartphones, mobile markets (i.e. Google Play, Apple Store), email marketing, online banner advertising and Social Media. - Non-Internet digital channels - Television, Radio, SMS, digital billboards (indoor and outdoor). Picture 1 shows exactly the relationship of the different components that make up digital marketing. Internet marketing is a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet…show more content…
The good news is that digital offers just as much potential to marketers as it does to consumers. Digital marketing is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience. But one of the main benefits of conducting marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, the companies can quickly view customer response rates and measure the success of their marketing campaign in real-time, enabling them to plan more effectively for the next

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