J. C. Penney Company Analysis

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In brief description, J.C. Penney Company Inc., commonly referred to as J.C. Penney and JCP among the younger generation of consumers and population, is a large chain of medium range department stores within America with their headquarters in Plano, Texas. J.C. Penney is in charge of 1,107 operational department stores located in the 50 states of the U.S. as well as in Puerto Rico. In previous history, the company was involved in the operation of a number of discount outlets. J.C. Penney is not only involved in selling conventional merchandise but also accommodate many other leased out departments such as salons, Sephora, portrait studios, jewelry repairs and Seattle's best coffee. Initially, most of the company's stores were located in downtown places. As a change of strategy and changing trends, most of the J.C. Penney department stores relocated into shopping malls within the suburbs. Currently, J.C. Penney’s establishments are located close to the company's competitors. Further, the company has been on Internet retailing from 1998 to date. In February 2012, the firm introduced a new…show more content…
They have created a system that does not pressure the consumers of their products and instead empowers them with an alternative to the usual store counters. At Sephora, consumers are able to acquire high-end merchandise without undergoing the technical interactions experienced in many beauty counters. The store has a flexible layout, allowing consumers to shift from one brand to another, from one product to another and to test products freely. This strategy could be highly effective in J.C. Penney, as it will give consumers room to try the company's products freely. The more products a consumer tries, the more products they are likely to purchase. Also, the more time consumers spend in a store and the more they sample the products, the more products they are likely to

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