Old Spice is a prominent American brand of male grooming products. Old Spice has over 75 years of experience helping guys improve their mansmells with deodorant, body wash, antiperspirant, hair, and fragrances. This Old Spice commercial is narrated by Isaiah Mustafa, otherwise known as the man your man could smell like. He was originally an NFL practice wide-receiver before his acting debut. This commercial first aired right before the 2010 Superbowl, and ended up going viral. It became so popular
Character is key in this commercial. As television is a visual medium, the use of the man in the commercial was central to the message. The idea of the commercial is for the audience to want to be like, or for their man to be like, the man in the commercial. As seen in Figure 1, a still from the commercial, the man was introduced shirtless, in a towel. He was African-American, muscular, and had a deep, strong voice. Together, these traits made him very desirable to women, and he was depicted as an
company produces a commercial their objective is to convince an audience to buy into the product they are trying to sell. To achieve this goal, companies will go out of their way financially and visually just to grab the attention of the viewers. An example of an extravagant commercial is the Old Spice “What your man could smell like” ad which aired in 2010. They use certain techniques including dialogue, humor and taglines to really pull the audience in. In the case of Old Spice, not only are they
readily available in his/her mind when shopping for this vital product. The two major brands that come easily to a man’s mind when shopping for deodorant are Axe and Old Spice. Similarly, Axe and Old Spice target young men through the use of ethos, logos, and pathos in hopes of winning customership. Correspondingly, Axe and Old Spice both have a great deal of experience in advertising, considering the fact that both
Smellcome to Manhood The Old Spice “Mom Song” commercial grabbed the attention of millions in 2014. The purpose of the Mom Song commercial is to sell Old Spice body spray to young men. In the beginning and throughout the commercial, moms of young boys are singing sadly about their sons growing up all because of this certain brand of body spray. Suddenly their sons are not doing their chores and misbehaving with girls because of one thing, Old Spice body spray. The moms are being stereotypical moms
Old Spice employs an intensive distribution strategy. Customers can find a large variety of its products in many stores ranging from massive retailers all the way down to local convenience stores. In fact, Old Spice tries to place its product in almost every place that a customer would potentially look for grooming supplies. Besides physical stores, Old Spice has developed many online channels such as Procter & Gamble’s E-store and the websites of its retail partners in order to more effectively
Article Title: What can Old Spice teach us about effective marketing Date of Publication: April 2 2014 Date Accessed: 6th June 2015 Author: Paula Borowska Source: http://www.creativeguerrillamarketing.com/viral-marketing/can-old-spice-teach-us-effective-marketing/ Reasons for article: This article talks about how Old Spice’s advertisement was so successful and as we are trying to sell the idea of ethical shopping to consumers, we can use the ideas. Credibility of source: Paula Borowska works
The following essay consists of comparison between two commercials analysis, Girl’s Don’t Poop by Poo Pourri and The Man Your Man Could Smell Like by Old Spice. Poo Pourri is a company that has sold millions of scented toilet air freshener whilst Old Spice is an American brand that produced male grooming products such as soap, deodorants, shampoo manufactured by Procter & Gamble. Poo-Pourri is a company that specialized in making a toilet sprays and has advertise ‘Girl’s Don’t Poop’ featuring a
used secretly by the CIA in their project MK-ULTRA and rose into popularity during the 1960s through the support of former Harvard psychology professor, Thomas Leary (“The History of LSD”). Finally, one of the newer synthetic drugs to be in use is Spice, a synthetic cannabis that elicits the same high as weed. Though there are hundreds of more synthetic drugs that are controlled through the Controlled Substances Act of 1970, these three are largely in use today at raves and
watching. Bud Light, Doritos and Pepsi are known to be the kings of Super Bowl commercials. In the 52nd Super Bowl, Tide the laundry detergent company really made a huge splash on the scene this year and was ranked number three on the Forbes funniest Super Bowl commercial list.