Old Spice Commercial Analysis Sample

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Alyssa Gaede English 101 Mr. Hojem Analysis 10/28/2014 I’m on a Horse When a company produces a commercial their objective is to convince an audience to buy into the product they are trying to sell. To achieve this goal, companies will go out of their way financially and visually just to grab the attention of the viewers. An example of an extravagant commercial is the Old Spice “What your man could smell like” ad which aired in 2010. They use certain techniques including dialogue, humor and taglines to really pull the audience in. In the case of Old Spice, not only are they trying to sell a product to the target market, but make a lasting impression. The commercial starts off in a bathroom with an attractive male actor, Isaiah Mustafa. The actor is the only person in the shot and starts speaking directly to the women watching the commercial. Mustafa continues by distracting…show more content…
“Look down, back up, where are you? You’re on a boat with the man your man could smell like. What’s in your hand? Back at me. I have it, it’s an oyster with two tickets to that thing you love. Look again, the tickets are now diamonds.” Again we can see that the commercial is still being presented to a female audience. The commercial continues to build on the idea of how this product is not only good for males but females as well. The commercial is humorously stating that by having a significant other that uses Old Spice body wash a woman is able to live lavishly and receive outrageous gifts. The last section of text is brief, but still plays a large part in the overall objective of the commercial. “Anything is possibly when your man smells like Old Spice and not a lady. I’m on a horse.” This section is a final drive to really sell the product. The above statement concludes the commercial by basically restating everything that we saw in the commercial. The ending tagline also makes the commercial more memorable for a

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