Old Spice Commercial Analysis

332 Words2 Pages
Character is key in this commercial. As television is a visual medium, the use of the man in the commercial was central to the message. The idea of the commercial is for the audience to want to be like, or for their man to be like, the man in the commercial. As seen in Figure 1, a still from the commercial, the man was introduced shirtless, in a towel. He was African-American, muscular, and had a deep, strong voice. Together, these traits made him very desirable to women, and he was depicted as an alpha male based on his appearance. To the average viewer, he was like Adonis incarnate, a man every man should want to look like, and therefore smell like. By highlighting the man as an example, Old Spice uses comparison to create the concept of

More about Old Spice Commercial Analysis

Open Document