Airtel Marketing Strategy

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CHAPTER-2 PROFILE OF THE ORGANIZATION 2.1 About Bharthi Airtel: Bharti Airtel Limited is an Indian multinational telecommunications Services Company headquartered in New Delhi, India. It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel provides GSM, 3G and 4G LTE mobile services, fixed line broadband and voice services depending upon the country of operation. It is the largest cellular service provider in India, with 225 million subscribers as of August 2013. Airtel is the largest mobile operator in South Asia and the fourth largest in the world by subscriber base. Airtel is credited with pioneering the business strategy of outsourcing all of its business operations except marketing, sales and finance and…show more content…
The IBLA Brand Of The Year Award seeks to recognize a brand mass media/ communication campaign based on its key message, popularity amongst the target audience and impact on the brand.  Bharti Airtel won the 'Excellence in First People Initiative' award at the first, People 2012 Awards. Airtel HR's multiple initiatives in enhancing the internal customer's experience through innovation and leveraging mobile technology helped us to win the prestigious award.  The Airtel Centre of Excellence (ACE) received the 'Excellence Award for Shared Service Centre Operations in India' in the 2nd National Shared Services Council by All India Management Association and Delhi Management Association in recognition of their outstanding efforts to identify key strategic drivers and implementing them to deliver value to all stakeholders.  Bharti Airtel won the highly prestigious Porter Prize in the 'Exploiting Trade-offs' category. The Porter Prize Awards, named after Professor Michael Porter – the father of modern strategic field, are the most coveted awards in the field of strategy and competitiveness. The award recognises and honours Indian companies which have embraced the best strategic management…show more content…
 High Debt: With its acquisitions turning out to bad investment, and credit being high and margins being low, Airtel group is under high debt. Airtel does not have as deep pockets as Vodafone. Opportunities  Strategic Partnership: Partnering with smart phone companies is going to be a smart strategy as far as MNP (mobile number portability in India) is concerned. This will ensure fixed cash flows in the future and a higher customer base.  Market Development: With fierce competition in the telecom industry & shrinking margins, venturing out in new markets/developing economies will prove fruitful for the company.  VAS: VAS (Value Added services) is going to future of the telecommunication industry & by specializing itself in this vertical Airtel can differentiate itself in highly competitive market. With introduction of unique services, Airtel can avail higher margins.  Untapped geography of the current market: Although it is currently providing 3G & 4G services, but these services are limited to specific geographical locations. Expansion of these services to most of its regions will help the company get more margins and

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