Mahindra Consumer Satisfaction

2521 Words11 Pages
DECLARATION I do hereby declare that the Semester Internship program title A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFRENCE TO MAHINDRA AND MAHINDRA is a record of bonafide work done by me under the supervision of Mr. Aditya Kumar Gupta , Faculty Guide and submitted to Amity University Uttar Pradesh ,Noida (AIBS) in partial fulfillment of the requirements for the award of degree of Master of Business Administration.. Tarang Kansal Acknowledgement Any task that is under taken reaches successful completion not only by an Individuals effort but also by the guidance and support of many others. Here are we to acknowledge a few of those who have helped us to carry out this project work successfully. I express…show more content…
The impact of industry on the remainder of the economy has been thus pervasive and big that's characterised as second industrial. It vie a significant role in serving to the state to supply higher price sensible and services and within the enhancing their skills and impose tremendous demand for automobile, heap of automobile makers company facing cut throat competition within the fields of technology and worth. Customer Satisfaction methods Followed By Mahindra The different methods followed by Mahindra consists of client relationship management, strategy to providing higher facility to the owner, and strategy to supply higher when sales service to client. Customer Relationship Management CRM as a tool was wont to produce positive spoken, to observe client experiences and generate referrals. A series of CRM activities were enforced with regular direct communication, events and client satisfaction surveys, Events, joyous offers, Rewards Program,…show more content…
M&M also started exporting its products to several countries across the world. Subsequently, it set up its branches including Mahindra Europe Srl (based in Italy), Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd. At the same time, M&M managed to be the largest manufacturer of tractors in India, by holding leadership in the market of the country, for around 25 years. The company is an old hand in designing, developing, manufacturing and marketing tractors as well as farm implements. It made its entry to the passenger car segment in India, with the manufacture of Logan (mid-size sedan) in April 2007, under the Mahindra Renault collaboration. Soon after the considerable success of Logan, M&M started launching a wide range of LCVs and three wheelers as well as SUVs including Scorpio and Bolero. In the present time, Bolero has gained immense popularity in India. It is one of the most opted vehicles in its. Recenty Mahindra have launched new age age XUV whilch consist very impressive and new
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