Consumer post purchase behaviour towards automobile user that is four wheeler. Post purchase behaviour is not only the study of what company offers to the buyer after the purchase, but also the study of what the consumer expects from the company. According to post purchase behaviour theory, there is a tendency for individuals to seek benefits for their purchase made. When any problem occurs, some change must be made in order to eliminate this problem. It is most likely that the company will change
REVIEW OF LITERATURE Consumer decision making process has long significant interest to researchers. Beginning about 300 years’ back early economist analysts, led by(Nicholas Bernoulli John von Neumann & Oskar Morgenstern), begun to analyze the principle of consumer decision making. (Richarme 2007) This early work moved toward the subject from an economic viewpoint, and concentrated exclusively on the demonstration of purchasing behavior. (Loudon & Della Bitta 1993) The most predominant model from
Marketers of goods and services usually carry out marketing research on consumer behavior and accordingly prepare the marketing program to suit the needs and requirements consumers. However, the marketing research in the context of consumers differs when it comes to urban vs. rural or durable products vs. FMCGs.In this connection, apart from 4 P’s of marketing i.e. product, price, promotion and place, the marketers have to give special attention to 4 A’s i.e. awareness, acceptability, affordability
Consumer Behaviour Towards Advertisement Vinnie Angel BBA+MBA (DUAL) Enrolment no. A3923015008 7/2/2016 Table of Content 1. Introduction 2. Literature Review 3. Objective of the study 4. Data Analysis 5. Conclusion and Suggestion 6. Limitation of the study 7. Bibliography Advertisement is a medium of communication for influencing or suggesting audience for buying decision upon one product or service. Advertisement has created great impact upon the consumers. Brand image, persuasiveness
Everyday consumers are exposed to thousands of ads and this will hamper companies to create a unique position and receive attention from consumers. Using celebrities can help companies to create unique ads and engender a positive effect on the attitude and sale intention towards the brand. Celebrity endorsement has been applies for many years. The strategy of celebrity endorsement has positive effects for both company and celebrity. Using a celebrity, the consumer receives a positive feeling of security
how consumers consume fashion, specifically single working people, within age group of 25-35 years within urban India. ABSTRACT In today’s world fashion is a major part of human consumption. People especially in urban area not only spend but also engage in diverse practices related to fashion consumption. Fashion goods not only form differentiations between different groups of people but also are an extended form of our personality. The purpose of the research is to understand the behavior of the
strategy plans, the company can increase consumers’ awareness and interest and establish consumer needs based on their culture and environment. Additionally, companies create customer-centered practices by collecting data on how, why and what consumers buy. They also conduct surveys to obtain information
The study of consumer behavior in sports gear helps understand customer. This study investigates the interrelationships among brand preference in the sports gear. The industry of the sports gear is growing at a CAGR of 4% over the next six years. Particular brands were preferred because of its perceived price, quality, brand and durability by the consumers. Least importance was assigned to styling, Value for money,
Consumer Preferences The factors influencing consumer behavior: There are many factors that influence consumer preferences. In order for businesses to be successful, they need to understand what drives consumers to what they buy and what influences them. Businesses need to educate themselves when it comes to this as it will help them meet consumers’ expectations and improve their marketing strategy. (Perreau, 2014) Below is a table summarizing what influences consumer behavior and preferences.
A STUDY ON CONSUMERS’ PERCEPTION OF AERATED DRINKS Neha Rewale ABSTRACT The major constituent of our body is filled with liquid fluid and it is a very essential requirement and needs to be fulfilled. In modern life there are different kinds of soft drinks available in market such as carbonated drinks, juices, milk products and fruit drinks. This study will help the company to get extensive knowledge about the consumer’s perception about the aerated drinks and can thus plan out their strategies