for all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved when an individual selects, purchases, uses or disposes of products, services, ideas, or experiences
influence of packaging elements on consumers purchase decisions can be stronger. The researcher conclude that packaging could be treated as one of most important tool in today’s marketing communications. (Kuvykaite, Dovaliene, & Laura, 2009) The impact of packaging and its elements on consumer’s purchase decision can be discovered by analysing the importance of its separate elements for consumer’s choice. Cosmetic packaging is an important element in influencing consumer buying decision. The overall
Consumer post purchase behaviour towards automobile user that is four wheeler. Post purchase behaviour is not only the study of what company offers to the buyer after the purchase, but also the study of what the consumer expects from the company. According to post purchase behaviour theory, there is a tendency for individuals to seek benefits for their purchase made. When any problem occurs, some change must be made in order to eliminate this problem. It is most likely that the company will change
regarding the topic about factors that influencing brand loyalty on creative industry. These literatures gathered have provided the researcher insights and information to support the research. 2.1 Brand Loyalty Brand loyalty is a component of behavior as well as attitudes (Sharma, Bhola, Malyan, & Patni, 2013). When a customer should choose particular brand among product group, brand loyalty makes the customer choose specific brand at the first time. It happens when consumers perceive that the brand
strategic tool. The second section highlights the importance of packaging and its effect on consumer behavior. It also highlights the growth of green packaging the world over and possible effects on consumers and marketing. It touches on sources of competitive advantage and generic competitive strategies. The consumer decision making process and is highlighted. This chapter also highlights strategy and ethical behavior. Global trends and emerging challenges are also discussed. Competitive advantage According
A STUDY ON CONSUMERS’ PERCEPTION OF AERATED DRINKS Neha Rewale ABSTRACT The major constituent of our body is filled with liquid fluid and it is a very essential requirement and needs to be fulfilled. In modern life there are different kinds of soft drinks available in market such as carbonated drinks, juices, milk products and fruit drinks. This study will help the company to get extensive knowledge about the consumer’s perception about the aerated drinks and can thus plan out their strategies
In the domain of consumer internet behavior, the current literature is predominantly concentrated in the factors affecting the consumers’ willingness to shop on the internet. Consumers’ attitude towards web-based shopping is predictive of online consumer behavior and their purchase decision. Based on an open-ended survey of 220 shoppers, (Jarvenpaa & Todd, n.d.) identified the salient factors, through customer-centered view, affecting the attitude towards online shopping. They proposed a model including
the study in which they recorded that the factors such as selling the message, the budget available, competition, media, frequency, threats if the market, location and time.In addition to this, interactivity, incentive, the credibility of advertiser, appeal and product involvement, language, abstractness and the size of ad’s effect the effectiveness of the advertisement.They declare that the producers and the competitors should make an eye on these factors to make their announcement useful.It will
Objective of Study Studying the factors which influence the purchase decision for private labels H0: The factors which affect the purchase of national brands and private are same i.e. equal H1: The factors which affect the purchase of national brands are more than private labels Consumer attitude and perception of a brand is one of the most important criteria to determine the positioning, placement and pricing of a brand. Consumer behavior is majorly dependent on gender, age, profession, education
These factors in some studies are referred as stimuli (Kotler 1974, Rook, 1987, Abratt, Goodey, 1990). Stimulus by its definition is something that incites a person to an action or reaction (Science dictionary, 2015). Researches identified number of different stimuli in their studies. Applebaum (1951) was the first, talking about promotional approaches in the store influencing and increasing impulsive behavior. Kotler (1974) gave priority to the atmospherics